Salesforce introduces its first startup programme in India


Salesforce launched its Startup Programme in India in order to work with startups and help them scale their ventures. This programme, debuting in India, will provide startups access to Salesforce technology, experts, ecosystems, as well as business mentorship to create real impact. It is crafted with customised offerings designed to help startups scale their businesses and fulfill their potential.

The program, which is already present in its global markets, will offer startups the California-based company’s AppExchange partner program, which is its online marketplace for cloud solutions. It will also offer support from the company’s Trailblazer Community, a startups ecosystem under Salesforce.

“Startups are a critical pillar to the success of our growth in India. With the Salesforce Startup Program we wish to innovate locally to resolve local problems while at the same time promoting these solutions globally. I am confident we will be able to deliver innovation at scale enabling growth for both the ecosystem and Salesforce,” said Arundhati Bhattacharya, CEO and Chairperson, Salesforce India.

Sanket Atal, SVP and MD, Sites, Salesforce India said, “There has never been a better time to join the flourishing Salesforce ecosystem. The Salesforce Startup program is the opportunity to seize! This platform will enable startups to leap-frog competition, elevating them through an array of offerings ensuring long-term transformational value towards becoming the disruptors for the global economy.”

According to IDC, the Salesforce Economy in India will create 1.3 million jobs and $66.4 billion in new business revenues by 2026. Salesforce is driving immense growth for its partner ecosystem in India, which will make $6.55 for every $1 Salesforce makes locally by 2026. The Salesforce Startup programme will provide a unified platform to help foster and accelerate an environment for innovation, growth and collaboration for startups across various functions and aspects of the Salesforce ecosystem. This would include potential investments by the investing arm, Salesforce Ventures.


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