Staunch forays into IoT retail


Asia’s leading Omni-channel distributor Staunch has expanded into IoT products, catering to the emerging needs of smart consumers in the Indian market. The brand that has been pivoting niche retail and distribution strategies for various categories of products right from gadgets and gizmos to FMCG, fashion, hygiene & personal care, home style, auto and lifestyle products, is now set to capitalize on the IoT retail space.

Recently launched a global brand YI Technologies in India, Staunch aims at introducing a pool of IoT products into the Indian retail market by end of this fiscal. Commenting on the development Kartik Agarwal, Founder & CEO said, “2019 – 20 is the year of IoT products and solutions as Indian consumer has become smarter adopting smart way of living with focus on safety, security and convenience and we believe IoT products will bring the shift in almost every sphere of our lives in the years to come.”

The company holds an extensive plans to bring leading global brands into the Indian market and even accelerate traditional brands with the most effective omni-channel distribution model in order to increase the penetration of IoT products across the country. Commenting on the same, Nishant Choudhary, AVP, Sales and Marketing, Staunch stated, “We foresee Smart homes as one of the fastest propelling categories in the IoT space, therefore, we are planning to bring categories like smart camera, smart plug, smart lights, door locks, music etc.”

The company is widely acknowledged for its widest distribution network and for providing integrated retail and marketing solutions to its Indian and Global clients which includes cataloging, marketing, strategy, brand comparison and choosing right retail marketplace etc. The company has been growing exponentially100 percent YOY growth since its inception and enabled more than 40 brands to capitalise on omni-channel retail opportunities.


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