While physical classrooms continue to take a back seat, Vedantu has seen phenomenal MoM growth of 50 per cent April and May 2021 and 4x growth from last year at US$ 60 milion cash collection run rate. Overall, sales in May grew by 4x over May 2020. Owing to the meteoric rise in the adoption of LIVE online classes, Vedantu has witnessed an exponential increase in traffic with 27 million monthly visitors on its website and learning app and another 68 million monthly views on YouTube, making it the highest in the online K12 industry. Personalised access, interactive classes, 24×7 customised content have resulted in 4x annual growth in paid subscribers to more than 2,00,000.
Currently, Vedantu is at cash flow profitability of more than 15 per cent on unit level and is looking at achieving a US$ 200 million run rate in the next 12 months with overall company profitability. The platform has a strong community of 30+ million registered users and added 22 million new users since the pandemic began.
Vedantu has witnessed majority adoption from outside top 10 cities with 60 per cent students from these markets. Vedantu’s learner base currently spans across 10,000 plus cities & towns in India and more than 50 countries globally. Superior pedagogy and technology platforms have been extensively supporting students’ preparation for their academics and competitive examinations, making Vedantu the largest K-12 LIVE learning platform in India. The attendance rate in LIVE online classes conducted by Vedantu touched an all-time high of 82 per cent, with retention rates of 92 per cent.
“The past couple of months have been one of the fastest periods of growth for the organisation. At Vedantu, our primary mission is to evolve each student’s learning journey, which is beyond their course books and exams and our rapid growth is a testimony of our progress. Our scalable tech platform combined with inspiring master teachers and content has enabled us to deliver consistent experience and outcomes even at a 4x scale. We believe keeping students at the core of our decisions has provided this strong trajectory,” said Vamsi Krishna, Co-founder and CEO, Vedantu.