​Year end note from Redington’s key business heads ​​

By
CRN Team
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1

Enterprise Business Group

R. Venkatesh, President – Enterprise Business Group, Redington Limited

Over the past two years, enterprises have embraced the hybrid workplace as a key part of their modus operandi, Digital Transformation has become an absolute necessity, resilience to resurgence has been the top priority for enterprise CXOs(survive and navigate through the market uncertainties). Enterprises technology investments are around securing the borderless network, cybersecurity, cloud adoption, consolidated to distributed infrastructure(more hybrid), data driven business insights and decisions, automation, and seamless integration of various applications.

At Redington, we are enabling enterprises in their digital transformation journeys through various adoption models for technology products and services. We are strongly positioned to enable the accessibility, adoption, and application of the most advanced enterprise tech solutions, through our partnerships with a wide gamut of technology vendors and hyperscalers. We are helping enterprises to manage their workflow, workspaces, and workforce, while prompting scalability, IT infrastructural growth and adoption of Industry 4.0 standards.

​Compute and Print


Raghu Ram, Senior Vice President Compute & Print Group, Redington Limited

The pandemic has established an industry trend of adopting the hybrid mindset for omnichannel retailing of products for customers with the highest preference options. This has made the omnichannel distribution of products and services essential for brands in the coming year. Redington understands the modern-day consumers and their preference for fulfillment with sustainable digital shifts that offer quick responses to dynamic market changes, by eliminating clutter from the purchase experience. Upcoming market trends such as buy-online-pickup-in-store (BOPIS), buy-online-return-in-store (BORIS), and buy-online-pickup-at-curbside (BOPAC) will quickly become an expected consumer standard by mid-2023. Thus, businesses will need to address these distribution models using last-mile connectivity in order to create brand recall in the minds of users.

Redington with its wide and smart distribution networks assists OEMs’ access to newer markets via omni-channel transformation, which enables marketplace distribution across online, retail, and direct-to-customer platforms. It ensures best practices for OEMs in terms of compliance and regulations while front-ending the entire GTM strategy to widen the horizons for GTM for all IT, telecom, mobility, gaming, and computer peripherals OEMs.

Digital Printing


Ramesh Kalpathy, VP, Digital Printing, Redington Limited

3D printing has become a popular manufacturing technology due to the time and​ cost savings it offers in design development, prototyping and production. The​ finished products also generate less waste and showcase increased effectiveness.​ Redington aims to democratize digital manufacturing and 3D printing across​  industries for effective and precise product design and production.
Redington Limited has partnered with Wipro 3D for the distribution of the newly​  launched polymer 3D printer across the country, which will boost and support the​ efforts to democratize 3D printing via indigenous products in India. The collaboration​ will accelerate the adoption of additive manufacturing technology across industries​ which will also support Wipro 3D’s foray into indigenous design & development of 3D​ printers, with its dense distribution network across MSMEs, Education Institutes &​ ​Industrial firms.
Mobility
​​
Athreya K Prasad, Group Head- AMG, Redington Limited

In 2022, the smartphone market in India declined, driven by market uncertainties and supply chain​ complexities. Weakening demand and increasing device prices negatively impacted festive buying as well. However, in 2023, the smartphone market is expected to see steady rise in distribution and​ sales globally, with 5G-enabled devices expected to make up a significant share of electronics​ distribution.

With a presence of about two decades in the mobility business, Redington has been part of the​ evolution of this category in India from a nascent stage. Its mobility business offers a portfolio of world-class brands and products including Smartphones, Wearables, and accessories. It partners​ with the best of brands and is instrumental in evolving several GTMs in association with its brand partners. It integrates multiple Omni channel touch points to provide end customers a seamless​ consumer experience, with no technology friction, in terms of buying, payments and timed-delivery.

However, with such opportunities comes the challenge of lightning speed of innovation and its​ subsequent delay in adoption causing Technology Friction. Redington Limited has identified this gap and is aiming to reduce this friction between what the customer wants and its availability.​ Integrating omni channel touch points is one such effort that will provide end customers a seamless​ consumer experience, in terms of buying, payments and timed-delivery and thereby, reducing​ technology friction for its customers.

Solar


Pradeep Srikanthan, Vice President and SBU Head, Redington Limited

Governments around the world are focusing on sustainable development and​ renewable energy, which is driving demand for solar solutions. Companies are also​ looking to decarbonize their business processes, which is likely to accelerate the​ deployment of clean energy. India’s renewable energy capacity has more than​ doubled in the last five years, with solar energy expanding almost five times. As India​ aims to become a net-zero economy by 2070, the democratization and ease of​ adoption of solar products at a domestic scale will be crucial.

Redington has identified the technology friction in solar markets, including weak​ supply chains and market volatility, and is working towards addressing it. It is​ leveraging its vast distribution network, to strengthen the availability of solar products​ from top global brands in India. It distributes “High Quality and Technologically​ Advanced Solar Energy Products” to the last mile consumers through a network of​ Solar System Integrators / Channel Partners / Installers. It has partnered with​ Enertech, a solar inverter manufacturing company, to fulfill the rising demand for​ solar hybrid inverters in India. It has launched the ‘Solar Rooftop Partner Program’ to​ accelerate the solar power adoption by homes and businesses.

Cloud


Rakshit Bhatt, Head Cloud, Business Group, Redington Limited

The adoption of cloud technology is increasingly growing as economies recover from​ the impact of the pandemic. New trends in cloud computing such as hybrid cloud,​ personal cloud technologies are on the rise, due to the return to office trend. As per​ industry forecasts, the global cloud services market is expected to grow at 20.7% in​ 2023, which is higher than the 18.8% growth registered in 2022.
Redington enables cloud implementation across industries for all company sizes. Its partnership with hyper scalers like AWS, Microsoft and Google Cloud, integrated SI​partnership network helps businesses to avail services like Cloud adoption,​ assessment, modernization, optimization, automation and operations along with​ hybrid hosting models while ensuring a secure transition. Migration to the cloud is a​ journey and will continue in 2023, as businesses will accelerate their inclination​ toward IT modernization initiatives and look to adopt additional cloud services.

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