ZEUX Innovation successfully partners with Discovery India to deliver aggregated real-life entertainment app


ZEUX Innovation, India’s pre-eminent outcome driven UX design firm, proudly partnered with Discovery India to design the Discovery+ app. The app was launched on 18th March 2020.

Commenting on the ZEUX & Discovery collaboration, Issac John, Business Head, Discovery India said, “As a product, our team was very conscious of solving barriers for user adoption in a cluttered OTT market like India. The various researches and design workshops that ZEUX led for us, placed user motivations at the heart for solving these barriers. The iterative work, completed over several months, has paid rich dividends for us as expressed by the umpteen user reviews that have highlighted the rich yet simple to navigate UI & UX of Discovery Plus”.

ZEUX is designed the Discovery+ app with an end objective to deliver a best-in-class and differentiated OTT experience.

Saurabh Gupta, Co-founder, ZEUX Innovation, said, “We are proud to be the UX design partner for Discovery+. We leveraged the science of human performance & persuasion design to craft an OTT experience that is a perfect balance between delivering specific business outcomes, addressing diverse user needs and effectively managing technology considerations”.

Adding to the perspective, Hemal Gathani, Co-founder, ZEUX Innovation, said, “Client support was the key factor in transforming our thoughts into reality. The fact that the Discovery team supported our thought process and empowered us to think laterally, led to a seamless delivery from our end”.


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