AI-driven tech startup, Innefu Labs, which offers predictive intelligence and cybersecurity solutions to law enforcement agencies and intelligence organisations, is looking at focused engagements with channel partners across the country
Delhi based Innefu Labs is an AI-driven company whose clientele ranges from paramilitary forces to wings of the Indian Army, from multiple state police departments to the largest central intelligence organisation in the country. The R&D startup is focused on cybersecurity product development with capabilities in data analytics/information security/video and image analytics.
“Eight years back I and my friend Abhishek Sharma, started on a journey to develop technology which could bring change into how organisations handle data. While most of the organisations in the country were focused on providing services, we wanted to focus on developing state-of-the-art products indigenously in the country,” says Tarun Wig, Co-founder, Innefu Labs,
Innefu Labs is an AI-driven company developing cutting edge technology to carry out predictive intelligence and cyber security solutions. The company which started with a team of ten people working out of the living room of a house is today more than 100 people strong with clients spread across three different continents. “Innefu today serves four out of top 10 corporates in the country apart from serving some of the largest and most critical law enforcement and intelligence organisations in South East Asia,” states Wig.
Pointing out that a lot of results they produce is confidential, Wig recounts a significant milestone in 2018. “Our biggest achievement was when Delhi Police used our video and image analytics solutions to identify 3000 missing children from Lost & Found Database of 100k+ within four days of deployment. A case study which was touted all over the world as a first actual use case of AI for social welfare.”
Speaking about the key products and solutions for law enforcement agencies and intelligence organisations, Wig informs that at Innefu, there is a same underlying AI framework used across their three different products –
Prophecy – Big Data Analytics: Prophecy is an AI-driven framework specifically tailored for predictive intelligence and predictive policing. The solution is deployed across multiple law enforcement and intelligence agencies. Prophecy ingests data from multiple sources including raw documents, forms, PDFs, etc., apart from other relational databases in one big data lake.
Vision – Video and Image Analytics: Vision is a video and image analytics solution which takes data from live CCTV cameras, apart from images and recorded videos and automatically provides alerts to the analyst on the identification of a known criminal, identification of weapons, unclaimed bags, etc.
AuthShield – Authentication Security: AuthShield is a unified authentication platform which integrated Facial and Thumbprint Biometrics with standard 2FA solutions including Push notifications, OTPs, SMS and email OTPs, etc.
Innefu Labs has a strong focus on research and innovation to bring cutting-edge solutions to law enforcement agencies. “With domain expertise of eight years, we are continuously looking at making life easy for LEAs. Our tools today can cut down the investigation time by one fourth and we are continuously working towards reducing it further,” he affirms.
“We are also looking at taking our existing solutions in different geographies and in verticals other than LEA and intelligence agencies,” reveals Wig.The future plans include creating an AI framework which can be used by individuals (and not just organisations) to analyse their own patterns and optimise their daily tasks.
The key channel marketing strategy for the company is to drive marketing engagement, increase coverage and build mindshare with its partners through regular marketing interlock. “We as Innefu are participating in some very key specific end customer events wherein some top CIO/CISO are present so that we can reach out to end customers directly. Also, we have conducted a three-city partner enablement workshop in JFM FY’19 wherein we had more than 200 plus unique partners who participated and attended the event,” says Wig.
The company also runs a channel partner sales incentive program for partner sales leads and partner incentive program for the partner’s CEO/MD and their organisation. “This is to ensure that we encourage our partners to engage in many opportunities with us for our AuthShield and AI Vision products,” states Wig, adding that they have enabled their VAD by training them both for sales and pre-sales to go and position the solution to their partners and VARs.
Future plans include re-launching a new partner incentive program plan, conducting a series of partner enablement workshops in metro and Class B cities. “We will be launching a partner sign up campaign to onboard new cybersecurity focused partners, and most importantly, we are aligning with the top SI partners e.g. Wipro/TCS/Infosys/LTI/TechM for driving our AI business, specifically in the state and Central Govt projects, Smart Cities and law enforcement in upcoming IT projects,” he mentions.
Wig believes that for any tech startup, the partner GTM strategy is by far the most effective strategy to reach out to a wider customer base as most of the security and analytics partners are spread across many Tier I, II and III cities. “Also, most of the large regional system integrators are now looking at niche technologies, products and solutions to bring in a value proposition from their end to their customers as the margins for them by selling PC/server/laptops/networking devices is shrinking,” he points out.