MyOperator bets big on channel partners for expansion

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Ankit Jain, CEO, MyOperator

MyOperator offers its cloud-based call management solution to 3500 customers, including the Prime Minister’s Office. Highlighting the untapped business opportunities in the Tier 2 and Tier 3 markets, Ankit Jain, CEO, MyOperator, shares how channel partners and resellers are helping his company expand its base

MyOperator is a call management system on the cloud, which helps SMBs and bigger enterprises manage their calls without any hardware or software installation. It is a cloud-based call management system that provides solutions such as IVR, virtual number, toll-free number, cloud EPABX, automatic call distribution, call tracking and recording, reports, etc. Headquartered in Delhi, working with Prime Minister’s Office, India, has been a crucial project for the startup. “Mann ki Baat was another milestone for us,” says Ankit Jain, CEO, MyOperator, with apparent pride.

Jain established the company in 2013 as he believed call management needed to be as seamless as email management. He observed the need for a generic, cost effective call management system for businesses which can cater to a very large market. “The core strength of the company lies in its robust technology architecture that makes it an easy to use product,” he says, adding that the system works effectively from SMBs to large enterprises. MyOperator has also helped in disaster management.

The solution has been deployed across various industry segments. “It is a sector agnostic solution. So far we have served over 3500 customers across sectors like e-commerce, energy, healthcare, real estate, education, tours and travel, and others. We have even served political parties. Our product has become affordable to even the kirana stores,” informs Jain.

Channel partnerships
Highlighting the potential business opportunities that lie in the heart of the untapped Tier 2 and Tier 3 cities, Jain says, “We at MyOperator are focused towards the channel marketing and consider it an integral part of our business. For us, channel marketing plays a key role in expanding our business opportunities and expand our customer base.” He reminds that channel marketing always provides a personal touch to the customers’ pain points through channel partners or resellers. Currently, MyOperator has a dedicated team who onboard and ensure resellers success. “Resellers are at the core of our geographical expansion. For any growing business, partnerships and resellers are massive opportunities,” he affirms.

Jain believes that tech startups in India are majorly focused on technology advancement rather than direct sales or marketing promotion, in particular offline market. “The key aspect which reseller programs provide to any tech startup is – it accelerates the growth of the business, creates high brand awareness, increases revenue and provides a platform to reach new markets along with verticals. All this happens without getting into the direct sales process, at a lower price point with low risk involved. Channel partners allows high-tech companies to focus on other strategic imperatives and core competencies,” points out Jain.

MyOperator is expanding geographically and entering global markets. It has already started its operations in the US, UK, New Zealand and the Middle East, in the near future. “With our reseller program, we are planning to expand our presence into Tier 2 cities as well, across the country. We are significantly focusing on innovation in the areas of voice communication and speech recognition for our resellers to increase our customer base,” states Jain, adding that currently the startup has over 50 active partners across India, with plans to add another 50 active partners over the next six months.