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Adobe Leverages AI to Advance Personalised Customer Journeys Through Real-Time Experimentation

Unified experimentation in Adobe Experience Platform (AEP) and Adobe Journey Optimiser (AJO) will enable brands to optimise customer paths that maximise conversion and drive reuse of offers across channels AJO delivers enhanced brand-initiated journey orchestration by connecting audience-centric campaigns with real-time customer signals, to engage the right customers and avoid mistimed communications.

Adobe brings advance content supply chain for enterprises integrated with Generative AI

Adobe announced major product innovations that will empower brands to optimise their entire content supply chain with generative AI at the Adobe Summit. For...

Adobe unveils the future of Customer Experience Management in the age of Generative AI

At Adobe Summit, Adobe unveiled a suite of innovations for the enterprise that will empower brands to deliver one-to-one personalisation at scale through generative...

Adobe and Stellantis bolster their relationship to reimagine automotive customer experiences

Adobe Summit – the industry’s leading Digital Experience Conference – Adobe announced an expanded relationship with leading global automaker and mobility provider Stellantis. Adobe and...

Prada Group partners with Adobe to reimagine in-store and digital experiences in real time...

At Adobe Summit – the world’s largest Digital Experience Conference – Prada Group and Adobe announced an enhanced partnership to enable real-time personalization and...

General Motors partners with Adobe Experience Cloud to deliver real-time customer engagement and personalized...

Adobe Summit – the world’s largest Digital Experience Conference – Adobe announced that General Motors (GM) has selected Adobe Experience Cloud to deliver one-to-one personalized interactions...

Technology key to delivering best customer experience: Adobe CEO

Digital businesses that want to earn the trust and loyalty of customers must remember that they cannot deliver cutting-edge experiences with an antiquated technology...
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