Tag: Adobe Summit
Adobe Leverages AI to Advance Personalised Customer Journeys Through Real-Time Experimentation
Unified experimentation in Adobe Experience Platform (AEP) and Adobe Journey Optimiser (AJO) will enable brands to optimise customer paths that maximise conversion and drive reuse of offers across channels AJO delivers enhanced brand-initiated journey orchestration by connecting audience-centric campaigns with real-time customer signals, to engage the right customers and avoid mistimed communications.
Adobe brings advance content supply chain for enterprises integrated with Generative AI
Adobe announced major product innovations that will empower brands to optimise their entire content supply chain with generative AI at the Adobe Summit. For...
Adobe unveils the future of Customer Experience Management in the age of Generative AI
At Adobe Summit, Adobe unveiled a suite of innovations for the enterprise that will empower brands to deliver one-to-one personalisation at scale through generative...
Adobe and Stellantis bolster their relationship to reimagine automotive customer experiences
Adobe Summit – the industry’s leading Digital Experience Conference – Adobe announced an expanded relationship with leading global automaker and mobility provider Stellantis.
Adobe and...
Prada Group partners with Adobe to reimagine in-store and digital experiences in real time...
At Adobe Summit – the world’s largest Digital Experience Conference – Prada Group and Adobe announced an enhanced partnership to enable real-time personalization and...
General Motors partners with Adobe Experience Cloud to deliver real-time customer engagement and personalized...
Adobe Summit – the world’s largest Digital Experience Conference – Adobe announced that General Motors (GM) has selected Adobe Experience Cloud to deliver one-to-one personalized interactions...
Technology key to delivering best customer experience: Adobe CEO
Digital businesses that want to earn the trust and loyalty of customers must remember that they cannot deliver cutting-edge experiences with an antiquated technology...
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Ericsson and F.I.R.S.T partners at IIT Kanpur for driving innovative financial solutions
Ericsson and the Foundation for Innovation & Research in Science & Technology (F.I.R.S.T) at the Indian Institute of Technology (IIT) Kanpur have announced a...
Oracle Introduces New AI Capabilities to Help Organisations Boost Sales
The new AI capabilities will help organisations generate more sales faster by automating time-consuming tasks and enabling front office professionals to more precisely target, engage, and serve buyers.
HCLTech appoints Lee Fang Chew as Independent Director
HCLTech announced the appointment of Lee Fang Chew as an Independent Director of the company with effect from April 25, 2024.
Lee Fang Chew brings...