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Adobe Unveils Firefly-Powered Generative Remove in Lightroom for Fast and Easy AI- Editing Across...

All-new Generative Remove is Lightroom’s most powerful remove tool yet, bringing the magic of Adobe Firefly directly into everyday photo editing workflows across mobile, web and desktop surfaces

Adobe to Offer India Datacentre Infrastructure for Adobe Experience Platform Customers

The datacentre will allow Indian enterprises to access Adobe Experience Platform-based applications, including Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Adobe Customer Journey Analytics, enabling real-time personalised customer experiences at scale.

Adobe collaborates with ethical hackers to build safer, more secure AI tools

As we continue to integrate generative AI into our daily lives, it’s important to understand and mitigate the potential risks that can arise from...

Adobe Previews Breakthrough AI Innovations to Advance Professional Video Workflows Within Adobe Premiere Pro

Adobe previewed breakthrough generative AI innovations within Adobe Premiere Pro that will reimagine video creation and production workflows, delivering new creative possibilities that every pro editor needs to keep up with the high-speed pace of video production

Adobe Transforms Digital Document Experiences this Tax Season with General Availability of Acrobat AI...

More than 25 years ago, the Internal Revenue Service of the United States standardised tax documents on PDF as part of the agency’s original electronic filing method, catapulting the format into the mainstream and cementing Adobe Acrobat as the standard for PDF

Adobe Introduces Next Generation of Frame.io To Accelerate Content Workflow and Collaboration for Every...

Adobe introduced the all-new Frame.io V4, a flexible, fast and intuitive creative collaboration platform that streamlines and simplifies workflows across content creation and production

Adobe Leverages AI to Advance Personalised Customer Journeys Through Real-Time Experimentation

Unified experimentation in Adobe Experience Platform (AEP) and Adobe Journey Optimiser (AJO) will enable brands to optimise customer paths that maximise conversion and drive reuse of offers across channels AJO delivers enhanced brand-initiated journey orchestration by connecting audience-centric campaigns with real-time customer signals, to engage the right customers and avoid mistimed communications.

Adobe and Microsoft partner to bring new generative AI capabilities to marketers as they...

Adobe and Microsoft announced plans to bring Adobe Experience Cloud workflows and insights to Microsoft Copilot for Microsoft 365 to help marketers overcome application...

Accenture and Adobe to Co-Develop Industry-Specific Generative AI Solutions to Accelerate Marketing Transformation

Through a strategic expansion of its relationship of more than 20 years, Accenture has been selected by Adobe to co-develop industry-specific solutions using Adobe...

57% Indian consumers prefer AI-enabled tools over human interactions, brands catching up on adoption:...

In the rapidly evolving landscape of consumer preferences, Indian consumers have emerged as global frontrunners in embracing AI-driven interactions, however, Indian brands are trailing the world in harnessing the latest AI innovations, a new report shows
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HCLTech joins Salesforce as an Agentforce Partner to drive agentic AI innovation

HCLTech has been selected by Salesforce to be part of its Agentforce Partner Network. As an Agentforce partner, HCLTech will leverage its Salesforce digital...

India’s data centre market booms: Savills India reports 21% CAGR by 2030

The demand for data centres in India continues to rise, driven by factors such as the increasing adoption of cloud computing, the expansion of...

AI-driven data centres: Shaping India’s digital future

By Rajesh Goenka, CEO, Rashi Peripherals Limited                                      India’s digital economy is expanding at an unprecedented rate, with the increasing adoption of cloud services, internet-enabled platforms,...
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