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Digital influence on Indian urban consumers rises up to 70%: Report

Digital influence on urban consumers has increased by 70 per cent for mobiles, around 60 per cent for apparel, and up to 25 per...

Create virtual experiences to turn the tide: Facebook-BCG report

With the Covid-19 pandemic causing significant changes in consumer behaviour, businesses need to embrace hyper-localisation, create virtual experiences and build messaging around new habits...

APAC companies increasing cloud spending for post-Covid world, says study

A new eight-nation APAC study conducted by Boston Consulting Group (BCG) shows that spending on the public cloud and related services is growing at...
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Sustainable data centres: Navigating the path to net-zero energy consumption

By Rajesh Kaushal, Vice President, Delta Electronics India Introduction: In an age defined by digital transformation, the importance of data centers cannot be overstated. However, with...

Adobe Leverages AI to Advance Personalised Customer Journeys Through Real-Time Experimentation

Unified experimentation in Adobe Experience Platform (AEP) and Adobe Journey Optimiser (AJO) will enable brands to optimise customer paths that maximise conversion and drive reuse of offers across channels AJO delivers enhanced brand-initiated journey orchestration by connecting audience-centric campaigns with real-time customer signals, to engage the right customers and avoid mistimed communications.

Schneider Electric Collaborates with NVIDIA on Designs for AI Data Centers

Schneider Electric, the leader in the digital transformation of energy management and automation, announced a collaboration with NVIDIA to optimise data center infrastructure and pave the way for groundbreaking advancements in edge artificial intelligence (AI) and digital twin technologies
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