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Reducing carbon footprint in digital advertising using programmatic

By Ramya Parashar, COO, MiQ The digital advertising industry is worth billions of dollars and is projected to reach a size of US$1.5 Trillion by...

How technology helps SMEs to grow faster and efficiently

By Vikash Mittersain Business managers and leaders, whether in large firms or small and medium-sized enterprises (SMEs), know better than anyone else the challenges of...
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Data Centre

Sustainable data centres: Navigating the path to net-zero energy consumption

By Rajesh Kaushal, Vice President, Delta Electronics India Introduction: In an age defined by digital transformation, the importance of data centers cannot be overstated. However, with...

Adobe Leverages AI to Advance Personalised Customer Journeys Through Real-Time Experimentation

Unified experimentation in Adobe Experience Platform (AEP) and Adobe Journey Optimiser (AJO) will enable brands to optimise customer paths that maximise conversion and drive reuse of offers across channels AJO delivers enhanced brand-initiated journey orchestration by connecting audience-centric campaigns with real-time customer signals, to engage the right customers and avoid mistimed communications.

Schneider Electric Collaborates with NVIDIA on Designs for AI Data Centers

Schneider Electric, the leader in the digital transformation of energy management and automation, announced a collaboration with NVIDIA to optimise data center infrastructure and pave the way for groundbreaking advancements in edge artificial intelligence (AI) and digital twin technologies
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