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Marketers optimistic despite headwinds: Salesforce report

Salesforce released its eighth annual State of Marketing report. In the report, Indian marketers say their work provides increasing value despite macroeconomic and labor headwinds. The...

Viewer Engagement: How to Stay on Top of The Over-the-Top Market

By Rick Allen, CEO, ViewLift When I think about how media and entertainment once worked, I recall Henry Ford’s famous words. "Any customer can have...

Airtel launches Edge CDN ahead of 5G Launch; plans specialised Cloud products for multiple...

Bharti Airtel announced multiple new products in its cloud portfolio ahead of the 5G service launch. The new cloud offerings will fall under Edge...

Firstlight Media wins Google cloud industry solution partner award for media & entertainment

Firstlight Media announced that it has received the 2021 Google Cloud Industry Solution Partner of the Year Award for Media & Entertainment. Firstlight Media was...

TO THE NEW ties up with VSN for advanced automation of its media workflows

TO THE NEW (TTN), a global provider of Digital Transformation and Product Engineering services with a strong focus on the Media & Entertainment sector,...

CSG enhances ZEE5’s data ecosystem for personalized entertainment experiences

CSG announced a reinforced relationship with ZEE5, one of the largest over the top (OTT) streaming service platforms in India. With the power of...

Netflix launches Hindi-language user interface

Netflix has launched its user interface in Hindi to enable users who prefer the most-spoken language to easily discover, access and enjoy their favourite...

Online video usership up 40% in India’s smaller towns: Report

Number of online video users in smaller towns grew 40 per cent last year against 25 per cent growth in urban India over the...

Walmart to launch Amazon Prime like subscription service: Report

The retail giant Walmart is reportedly planning to unveil a new subscription service called Walmart+ that will offer similar benefits to Amazon Prime. Walmart was...

OTT unique animal, need dedicated rules for sector, says cyber law expert Pavan Duggal

With the content on over-the-top (OTT) platforms being published without any effective central regulation, there is an urgent need for dedicated rules for the...
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57% Indian consumers prefer AI-enabled tools over human interactions, brands catching up on adoption:...

In the rapidly evolving landscape of consumer preferences, Indian consumers have emerged as global frontrunners in embracing AI-driven interactions, however, Indian brands are trailing the world in harnessing the latest AI innovations, a new report shows

Oracle hosted an exclusive briefing in Mumbai to discuss its partner strategy

Oracle hosted an exclusive briefing in Mumbai to discuss its partner strategy. Oracle was joined by long-term Oracle Partner Network (OPN) members, PwC and Path Infotech.

Kyndryl and Veeam announce global strategic alliance to deliver comprehensive cyber resiliency

Kyndryl, the world’s largest technology infrastructure services provider, and Veeam Software, the #1 leader by market share in Data Replication and Protection Software, announced a global strategic alliance focused on providing customers with resiliency services supported by innovative technology, expert infrastructure management and incident recovery services. Under the alliance, Kyndryl will now be a Veeam Accredited Service Partner (VASP).
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