Tag: OTT
Marketers optimistic despite headwinds: Salesforce report
Salesforce released its eighth annual State of Marketing report. In the report, Indian marketers say their work provides increasing value despite macroeconomic and labor headwinds. The...
Viewer Engagement: How to Stay on Top of The Over-the-Top Market
By Rick Allen, CEO, ViewLift
When I think about how media and entertainment once worked, I recall Henry Ford’s famous words. "Any customer can have...
Airtel launches Edge CDN ahead of 5G Launch; plans specialised Cloud products for multiple...
Bharti Airtel announced multiple new products in its cloud portfolio ahead of the 5G service launch. The new cloud offerings will fall under Edge...
Firstlight Media wins Google cloud industry solution partner award for media & entertainment
Firstlight Media announced that it has received the 2021 Google Cloud Industry Solution Partner of the Year Award for Media & Entertainment.
Firstlight Media was...
TO THE NEW ties up with VSN for advanced automation of its media workflows
TO THE NEW (TTN), a global provider of Digital Transformation and Product Engineering services with a strong focus on the Media & Entertainment sector,...
CSG enhances ZEE5’s data ecosystem for personalized entertainment experiences
CSG announced a reinforced relationship with ZEE5, one of the largest over the top (OTT) streaming service platforms in India. With the power of...
Netflix launches Hindi-language user interface
Netflix has launched its user interface in Hindi to enable users who prefer the most-spoken language to easily discover, access and enjoy their favourite...
Online video usership up 40% in India’s smaller towns: Report
Number of online video users in smaller towns grew 40 per cent last year against 25 per cent growth in urban India over the...
Walmart to launch Amazon Prime like subscription service: Report
The retail giant Walmart is reportedly planning to unveil a new subscription service called Walmart+ that will offer similar benefits to Amazon Prime.
Walmart was...
OTT unique animal, need dedicated rules for sector, says cyber law expert Pavan Duggal
With the content on over-the-top (OTT) platforms being published without any effective central regulation, there is an urgent need for dedicated rules for the...
Latest article
Aurionpro Solutions acquires Arya.ai, to power next generation Enterprise AI platforms for Financial Institutions...
Aurionpro Solutions Limited announces the strategic acquisition of Mumbai-based Banking and Insurance focused PaaS startup, Arya.ai. With Arya.ai, Aurionpro will significantly enhance its portfolio of enterprise fintech offerings to expedite the adoption of AI that is responsible, accurate, and auditable, aligning strongly with the rapidly evolving demands of Banks and Insurers.
Dell Technologies unveils the new AI-powered commercial PC portfolio in India
Dell Technologies is officially launching the broadest portfolio of commercial AI laptops and mobile workstations in India. These new PCs are designed to bring organisations and employee productivity into the AI era.
Zendesk collaborates with Anthropic and AWS to help businesses deliver exceptional AI-powered customer experiences
Zendesk announced a collaboration with Amazon Web Services (AWS) and Anthropic to offer faster, more efficient, and accurate AI features