Tag: OTT
Marketers optimistic despite headwinds: Salesforce report
Salesforce released its eighth annual State of Marketing report. In the report, Indian marketers say their work provides increasing value despite macroeconomic and labor headwinds. The...
Viewer Engagement: How to Stay on Top of The Over-the-Top Market
By Rick Allen, CEO, ViewLift
When I think about how media and entertainment once worked, I recall Henry Ford’s famous words. "Any customer can have...
Airtel launches Edge CDN ahead of 5G Launch; plans specialised Cloud products for multiple...
Bharti Airtel announced multiple new products in its cloud portfolio ahead of the 5G service launch. The new cloud offerings will fall under Edge...
Firstlight Media wins Google cloud industry solution partner award for media & entertainment
Firstlight Media announced that it has received the 2021 Google Cloud Industry Solution Partner of the Year Award for Media & Entertainment.
Firstlight Media was...
TO THE NEW ties up with VSN for advanced automation of its media workflows
TO THE NEW (TTN), a global provider of Digital Transformation and Product Engineering services with a strong focus on the Media & Entertainment sector,...
CSG enhances ZEE5’s data ecosystem for personalized entertainment experiences
CSG announced a reinforced relationship with ZEE5, one of the largest over the top (OTT) streaming service platforms in India. With the power of...
Netflix launches Hindi-language user interface
Netflix has launched its user interface in Hindi to enable users who prefer the most-spoken language to easily discover, access and enjoy their favourite...
Online video usership up 40% in India’s smaller towns: Report
Number of online video users in smaller towns grew 40 per cent last year against 25 per cent growth in urban India over the...
Walmart to launch Amazon Prime like subscription service: Report
The retail giant Walmart is reportedly planning to unveil a new subscription service called Walmart+ that will offer similar benefits to Amazon Prime.
Walmart was...
OTT unique animal, need dedicated rules for sector, says cyber law expert Pavan Duggal
With the content on over-the-top (OTT) platforms being published without any effective central regulation, there is an urgent need for dedicated rules for the...
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Alteryx unveils industry’s first AI assistant designed to empower users to seamlessly build analytical...
Alteryx AiDIN Copilot designed to streamline analytics workflows with natural language AI to make it easier to onboard new users and drive decisions up...
Kaspersky’s award-winning Security Awareness now offered on-premises
A large number of companies around the world have introduced strict security policies that do not allow cloud cybersecurity training solutions due to their...
Aurionpro and Google partner to bring wallet solutions for public transportation
Aurionpro Transit, a subsidiary of Aurionpro, facilitates the integration of its app-based and ORS ticketing solution with Google Wallet. Passengers can now:
· Plan and...