Motorola disrupts the sub 10K segment with their latest “Hatke” launch – moto e13

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Motorola announced the launch of its latest smartphone in the e series franchise, moto e13. It is an all-in-one smartphone, set to disrupt this segment with up to 4GB RAM, powered by UNISOC T606 octa core processor  and a 64GB storage to ensure a strong “hatke” performance, including a massive, long lasting 5000mAh battery that can last over 36 hours*. The smartphone is available in two variants starting at an incredible price of just Rs 6,999 (2GB+64GB) and Rs 7,999 for the 4GB+64GB variant.

Moto e13 is a showstopper in every way. The sleek, stylish and premium design is beautifully made for your on-the-go style cravings and a vibrant 6.5” IPS LCD display screen only adds more spark to the smartphone.

Furthermore, the moto e13 gives you a multidimensional audio-visual experience with Dolby Atmos® audio. You can unlock new levels of emotion in your favorite songs with greater depth, clarity, and details than ever before, drawing you closer to the artists you love.

Additionally, with moto e13, you have no more worries about having the right connections. You get support for dual-band Wi-Fi (both 5GHz and 2.4Ghz) – a first in this segment a convenient USB Type-C 2.0 connector, and Bluetooth 5.03 wireless technology.

Shoot your best photos with the 13MP AI-powered camera system, that are ready to be posted on your social media account. With intelligent features like Auto Smile Capture, the 13MP camera recognizes when everyone in the frame is smiling and snaps a picture. Other features like Face Beauty and Portrait mode enhance your photos automatically, so you get beautiful shots without lifting a finger. Additionally, capture the best selfies with a stunning 5MP front camera.

Overall, the moto e13 features a standout design, superior comfort that is perfect for one-handed use. With a segment first IP52 water-repellent design, your phone stays protected from all those spills and splashes when you’re out and about.

Mighty thin at 8.47mm thin and weighing just 179.5g, moto e13 fits your pocket without compromising battery life or the view. Along with the addictive moto gestures such as chop-chop for flashlight, double twist for camera and more, you get a 10W Charger in box and 2×2 MIMO for better and faster data speeds. The moto e13has everything you want in a phone.

Digital inclusion of new indigenous languages 

Over the past two years, Motorola and the Lenovo Foundation have been working to digitize and preserve endangered languages. To date, the teams have worked with indigenous communities to ensure that Kaingang, Nheengatu and Cherokee  are fully supported as part of the 90+ languages we offer through Android. With today’s moto e13 launch, we’re incredibly excited to announce that the device will be the first to support Kangri and Kuvi,  endangered indigenous languages from regions in India. Kuvi and Kangri will make up the third phase of our endangered indigenous languages digital inclusion initiative. As part of this newest phase, the team worked closely with local experts, professors and communities to deliver the first-ever Kuvi language writing system and keyboard, and a fully localized Kangri smartphone User Interface.

The new languages will be available on the new moto e13. Going forward, every Motorola smartphone that has upgraded to Android 13 will have Kangri language and Kuvi keyboard support as well.  Stay tuned for more information on this project in the coming weeks.

Availability:

Choose a look that suits you as the moto e13 is available in three fantastic colors – Cosmic Black, Aurora Green, and Creamy White.  The smartphone will go on sale starting 15th February 2023 on Flipkart, and motorola.in.

This incredible device will also be available at retail in 100k+ JMD stores, 1700+MJS stores  cross the country. Consumers can walk into these retail stores to physically see and experience the moto e13.

Pricing

  • 2GB RAM + 64GB Storage – Rs. 6,999
  • 4GB RAM + 64GB Storage – Rs. 7,999

Offers:

Jio Subscription  Offer:

Rs. 700 FLAT cashback – for existing and new consumers – who opt to use the Jio network for a fixed period within 15 days of activating the device–

Effective price with Jio Exclusive Offer:

  • 2GB + 64GB – Rs. 6,299
  • 4GB + 64GB – Rs. 7,299

Offer details for Jio SIM Subscription offer : https://www.jio.com/en-in/jioexlusive-motorola-terms-conditions-e13

Additional Jio Offer:

Benefits worth Rs. 2,500

  • 40 cashback vouchers of Rs. 50 – TOTAL Rs. 2,000 (applicable for Rs. 419 plan)
  • Rs. 500 Myntra gift voucher

Offer details for additional benefits worth Rs. 2,500: https://www.jio.com/en-in/jio-motorola-e13-offer-2023

Detailed Specifications

Operating System Android™ 13 (Go edition)
Processor UNISOC T606 processor with 2xA75 1.6GHz + 6xA55 1.6GHz octa-core CPU, 650MHz ARM Mali-G57 MP1 GPU
Memory (RAM) 2GB / 4GB
Storage (ROM) 64GB built-in | up to 1TB microSD card expandable
Dimensions 164.19 x 74.95 x 8.47mm
Weight 179.5g
Display 6.5″ display
Battery 5000mAh
Charging 10W device charging capable | 5V2A
Water Protection IP52 Water-repellent design
Bands 4G: LTE 1/3/5/7/8/20/28/38/40/41
3G: 1/5/8
2G: 3/5/8
Rear Camera 13MP (f/2.2, 1.12μm) | PDAF
Rear Camera Video Capture FHD (30fps) | HD (30fps)
Rear Camera Software Shooting modes:                                                                                                                                                            Portrait                                                                                                                                              Photo                                                                                                                                                                                                                                                                                                                                                            Panorama                                                                                                                                                                         Pro Mode*                                                                                            Night Vision*

Artificial intelligence:                                                                                                                                                                                                                      Auto Smile Capture
Other features:                                                                                                                              HDR                                                                                                                                                                               Leveler                                                                                                                                                Timer                                                                                                                                                  Assistive Grid                                                                                                                                                                  Watermark

Rear Camera Video Software Shooting modes:                                                                                                                                                                                                                                                                                                      Video                                                                                                                  Timelapse

Other features:                                                                                                                                                                                                                                                                                                         Snap in Video Recording

Front Camera 5MP (f/2.2, 1.12μm)
Front Camera Video Capture FHD (30fps) | HD (30fps)
   
Front Camera Software Shooting modes:                                                                                                                                     Portrait                                                                                                                                                                                                                                                                        Photo
Artificial intelligence:                                                                                                                                Face Beauty                                                                                                                                                                                                                                       Auto Smile Capture

Other features:                                                                                                                                  HDR                                                                                            Leveler                                                                                            Mirror                                                                                                                                                                                                                               Assistive Grid                                                                     Watermark                                                                                                                 Timer

Front Camera Video Software Shooting modes:                                                                                                                                                                                                                                                                                                    Video                                                                                                                   Timelapse

Other features:                                                                                                                                                                                                                                                                                                         Snap in Video Recording

SIM Card 2 Nano SIMs + 1 microSD
Connectivity 3.5mm headset jack  & Type-C port (USB 2.0)
Bluetooth Technology Bluetooth® 5.0
Wi-Fi Wi-Fi 802.11 a/b/g/n/ac | 2.4GHz + 5GHz | Wi-Fi hotspot
FM Radio Yes
Speakers Single speaker with Dolby Atmos®
Microphones 1
NFC No
Location Services GPS, A-GPS, LTEPP, SUPL, GLONASS, Galileo
Sensors Proximity sensor, Ambient light sensor, Accelerometer
In-box accessories Protective cover, 10W charger, USB Type-C cable, guides, SIM tool
Colors Cosmic Black, Aurora Green, Creamy White
My UX Gestures: Press and hold power button, System navigation, Fast flashlight, Three finger screenshot, Quickly open camera

Legal and Disclaimers

[General]

Certain features, functionality and product specifications may be network dependent and subject to additional terms, conditions, and charges. All are subject to change without notice. MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective owners. ©2023 Motorola Mobility LLC. All rights reserved.

for BTL takeaway materials and website

MOTOROLA, the Stylized M Logo, MOTO and the MOTO family of marks are trademarks of Motorola Trademark Holdings, LLC. All other trademarks are the property of their respective owners. ©2023 Motorola Mobility LLC. All rights reserved.

Packaging/Manual

Designed and manufactured by/for Motorola Mobility LLC.

[Trademarks statement and universal disclaimer]

If Google products are mentioned (Please note that these are examples and may vary depending on the Google product included in your marketing asset): Google is a trademark of Google LLC.

If microSD card is mentioned (Please note that these are examples and may vary depending on the product included in your marketing asset): MICROSD is a trademark of SD-3C, LLC.

If AndroidTM13 (Go edition) is mentioned (Please note that these are examples and may vary depending on the product included in your marketing asset): Android is a trademark of Google LLC.

If Google Lens is mentioned (Please note that these are examples and may vary depending on the product included in your marketing asset): Google Lens is a trademark of Google LLC.

If Google Assistant is mentioned (Please note that these are examples and may vary depending on the product included in your marketing asset): Google Assistant is a trademark of Google LLC.

If Google Play Protect is mentioned (Please note that these are examples and may vary depending on the product included in your marketing asset): Google Play Protect is a trademark of Google LLC.

If Dolby Atmos® is mentioned (Please note that these are examples and may vary depending on the product included in your marketing asset):

Manufactured under license from Dolby Laboratories. Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation.

If Bluetooth® is mentioned (Please note that these are examples and may vary depending on the product included in your marketing asset):

BLUETOOTH is a trademark of Bluetooth Special Interest Group (SIG).

If UI screen is shown:

Screen images simulated. Phone UI for illustration purposes only, and subject to change.

1 [Battery and charger] Battery life

All battery life claims are approximate and based on the median user tested across a mixed use profile (which includes both usage and standby time) under optimal network conditions. Actual battery performance will vary and depends on many factors including signal strength, network and device settings, temperature, battery condition, and usage patterns.

for BTL non-takeaway materials

Based on the median user tested across a mixed use profile (which includes both usage and standby time) under optimal network conditions. Actual battery performance will vary.

for BTL extremely reduced space materials ONLY (and ONLY if accompanied by (in close proximity to) other materials that include the full battery disclaimer) Based on a median mixed usage profile, actual battery life will vary.

NOTE: Only use when not using the charging disclaimer.

Charger

Battery must be substantially depleted; charging rate slows as charging progresses. All battery life claims are approximate and based on the median user tested across a mixed use profile (which includes both usage and standby time) under optimal network conditions. Actual battery performance will vary and depends on many factors including signal strength, network and device settings, temperature, battery condition, and usage patterns.

Median users can get up to xx hours of battery life in xx min of charge. Battery must be substantially depleted; charging rate slows as charging progresses. Charger sold separately in some markets. All battery life claims are approximate and based on the median user tested across a mixed use profile (which includes both usage and standby time) under optimal network conditions. Actual battery performance will vary and depends on many factors including signal strength, network and device settings, temperature, battery condition, and usage patterns.

for BTL non-takeaway materials

Battery must be substantially depleted; charging rate slows as charging progresses. Based on the median user tested across a mixed use profile (which includes both usage and standby time) under optimal network conditions. Actual battery performance will vary.

NOTE: Charging disclaimer covers both battery usage and charging claims.

Use cases

Battery life claims are approximate and based on optimal network conditions. Actual battery performance will vary and depends on many factors including signal strength, network and device settings, temperature, battery condition, and usage patterns.

[Notes]

*Go to ‘Settings > System> Gestures> Press and hold power button’ to map the Power button as the button for Google Assistant. Then, press and hold the Power button to wake Google Assistant up for answers. You can also go back to ‘Settings > System> Gestures> Press and hold power button’ to unmap, so the Power button will not be the trigger. Instead, you can say  ‘Hey Google’ to wake up Google Assistant.

2 [5GHz frequency Wi-Fi]

Device supports both 2.4GHz and 5GHz band frequencies; 5GHz connectivity requires separately purchased Wi-Fi router compatible with or supporting 5GHz band frequency.

3 [Bluetooth speed]

Based on comparison between Bluetooth® 5.0 and the previous version, Bluetooth® 4.2.

4 [Auto smile capture]

Auto smile capture can recognize up to 10 faces/people in the same frame.

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