Salesforce today announced the availability of Agentforce Life Sciences for Customer Engagement, an AI-powered, agent-first solution built natively on Salesforce’s trusted platform. The new application aims to transform how life sciences companies connect with healthcare professionals (HCPs), unifying teams across the complex clinical-to-commercial journey and accelerating patient access to life-enhancing therapies at scale.
Reimagining the HCP Engagement Model
The life sciences industry is grappling with physician burnout and engagement fatigue. According to Salesforce, physicians today must process 75% more information per drug than they did a decade ago, yet only a third feel their engagement needs are being met. Agentforce seeks to address this challenge by using digital labor and AI to drive more meaningful, compliant, and personalized interactions—helping healthcare organizations cut through noise and focus on care quality.
Agentforce delivers a consumer-grade mobile experience with enterprise-grade security, enabling field representatives to provide timely, trusted treatment information in the moments that matter. Whether for sales, marketing, medical science liaisons (MSLs), or reimbursement teams, the platform enables a cohesive, data-driven approach across departments.
Intelligent, Human-Centered Engagement
Built on Salesforce’s deeply unified platform, Agentforce Life Sciences goes beyond traditional CRM systems to offer a conversational, voice-activated interface that works seamlessly across web and mobile. Features like audio-dictated notes, AI-driven advocacy scoring, concise account summaries, and dynamic routing allow reps to optimize limited face time with healthcare providers—even when offline or on the move.
“India’s life sciences sector is scaling rapidly, and the engagement model with doctors must evolve alongside it,” said Mankiran Chowhan, Managing Director – Sales, Salesforce India. “With Agentforce Life Sciences, we’re moving from high-volume, low-impact communication to intelligent, trusted collaboration—empowering healthcare professionals to make faster, better-informed decisions for their patients.”
Compliance, Privacy, and AI Trust
Hosted on Salesforce’s Hyperforce infrastructure, Agentforce inherits the Trust Layer and zero-copy integration, providing built-in safeguards for privacy and compliance with global mandates such as HIPAA, GxP, and GDPR. The platform supports AI-assisted Medical, Legal, and Regulatory (MLR) reviews, version control, and e-signature capture, ensuring ethical engagement and transparency across every interaction.
Empowering Teams with Data and Insights
Leveraging Data Cloud, Tableau, and MuleSoft, the platform offers real-time, actionable insights into HCP preferences, account performance, and market dynamics. Through interactive dashboards, leaders can identify and resolve issues like supply chain delays or prior authorization rejections and create targeted educational campaigns to improve patient adherence.
For field agents, Apple’s iPad provides the exclusive hardware experience, combining portability, power, and intuitive usability for on-the-go engagement.
Customer and Industry Impact
Hetero’s B. Murali Krishna Reddy, Director – India and Emerging Markets, shared, “Agentforce Life Sciences provides the robust digital foundation we need to engage responsibly with our customers. With Salesforce, we’re building trusted, AI-enhanced relationships that reduce complexity and strengthen global collaboration.”
From Lab to Launch — A Unified Ecosystem
Agentforce Life Sciences for Customer Engagement completes Salesforce’s end-to-end ecosystem, linking commercial, medical, and market access teams with clinical trials and patient services. Backed by an extensive partner network—spanning systems integrators, data providers like H1, MedPro Systems, and ZS—the solution helps life sciences organizations modernize engagement, accelerate time to market, and ultimately bring therapies to patients faster.
With Agentforce, Salesforce continues to bridge the gap between medical innovation and patient access, ensuring that every interaction in healthcare is powered by intelligence, empathy, and trust.
