Myntra doubles down on its customer commitment to the beauty category with the launch of #1 global brow brand, ‘Benefit Cosmetics’


Myntra announces the launch of Benefit Cosmetics on its platform. With more than 3,000 Brow Bars worldwide, and award-winning brow products, Benefit is the No. 1 Brow Brand Worldwide, well-known for its creative packaging, quirky names and innovative beauty solutions, Benefit has swept the world with high quality products and services that remain connected to the brand’s unique DNA.  Benefit Cosmetics will be a part of Myntra-Mall, India’s first digital mall offering the brand a unique platform to connect with its consumers right from the launch. 

From customer-favourite brow products to mascaras, primers, face color, concealer and lip tints, Benefit has something for everyone. 

Commenting on the launch, Ayyappan Rajagopal, Chief Business Officer, Myntra said, “The partnership with Benefit Cosmetics is going to strengthen Myntra’s commitment to offer the best of international beauty products to our brand conscious customers. The association will enhance our proposition, especially in the higher end of the segment. We are delighted to bring millions of fashion- forward customers the access to the best of international range from Benefit Cosmetics.”

Benefit started its India journey in 2012. Today, Benefit is present in 10 cities with 24 doors (offline stores) and nine Brow Bar Beauty Lounges in India, dedicated to providing a fresh spirit of beauty, a welcome space where Benebabes can gather, gab and glam.


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