Federation of All India IT Associations, FAIITA : Driving the IT channel towards Phygital sellers


Speakers in this video:
+ Kaushik Pandya, President, FAIITA
+ Navin K Gupta, General Secretary, FAIITA
+ Devesh Kumar Rastogi, Sr VP, FAIITA
+ S Karthikeyan, VP, FAIITA

Key Highlights:

Kaushik Pandya, President, FAIITA:
+ We have more than 100 associations who joined FAIITA from every nook and corner of India.
+ Our basic motive is to help in uplifting the channel body and the business of brick and mortar

S Karthikeyan, Vice President, FAIITA:
+ The Pandemic changed everything- It gave us an opportunity to re-think, re-invent, re-imagine
+ There is a dearth of personalized after-sales support for products purchased online
+ Digital marketing strategy should be worked properly before launching a product


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