Manthan announces AWS Digital Customer Experience Competency achievement

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AI and analytics company Manthan has announced that it achieved Amazon Web Services (AWS) Digital Customer Experience Competency status. This designation recognises that Manthan Customer Marketing Platform has demonstrated expertise and proven customer success by providing end-to-end solutions for customer marketing: from data management, segmentation and advanced analytics to personalised omnichannel marketing capabilities.

“Manthan is proud to achieve AWS Digital Customer Experience Competency status. Agility and innovation that drive customer success are tenets we live by, and AWS’s ethos helps us stay true to these principles,” said Vijay Chidambaram, VP – Cloud Engineering, Manthan.

Dr Mark Chrystal, Chief Analytics Officer, rue21, said, “Upfront deployment costs and long timeframes have been barriers to implementing customer analytics solutions. Manthan’s pre-built solutions for the retail industry and prescriptive analytics ensured quick time-to-value for rue21 and helped us gain performance improvements that would have been otherwise inaccessible.”

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