Axis Communications showcased their latest range of Retail solutions at India Retail Forum

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Sudhindra Holla

Axis Communications is driving the shift from analog camera to digital surveillance, by tapping into the huge potential of the burgeoning Indian retail segment. As part of this commitment, Axis demonstrated their cutting-edge retail solutions at this year’s India Retail Forum held on 5th to 6th September at Mumbai.

Attended by the who’s who of the retail industry, the India Retail Forum focuses on bringing the Retail Real Estate leaders for a knowledge exchange on the importance of building and sustaining for developers and retailers; and the emerging trends and opportunities in the real estate sector.

According to PwC’s 19th Annual Global CEO Survey for retail sector, CEOs stated data and analytics technologies as their key area of focus. According to them, the new operating model will be customer centric, with data analytics at the heart of the decision-making process, enabled by appropriate technology and tools.

Speaking on the innovative retail suite offering by Axis at IRF, Sudhindra Holla, Sales Director, India and SAARC, Axis Communications, said “Retail is one the most dynamic Indian segments. We are seeing an increasing trend of intelligent building systems helping in the convergence of multiple networks and see this sector ready to invest in high-end quality security solutions. At Axis, we are constantly innovating to cater to the requirement of this rapidly evolving segment with new offerings like background music and announcements that are ideal retail format implementation.”

Also, excited on participating for the first time in the prestigious IRF, Sudhindra further explained, “The event also provided us a platform to connect with the end users. It was interesting to note that the key challenges that they were facing as brick and mortar companies. They pointed out that while online businesses had the benefit of analytics for customer insights, they instead have always had to seek for additional investment. These leading retailers were elated to know that Axis Communications’ provided much more than surveillance and were the only company with inbuilt features in their cameras adding analytics, customer footfalls, and bill value and peak hour statistics along with demographics and vast range of other solutions additionally.”

Axis retail offerings helps retail players stay ahead of their competition and enhance their overall consumer experience. The integrated smart retail solutions displayed at IRF helps provide business intelligence to the retailers and optimize the store performance by making scheduled announcements.

• Axis Store Reporter: real-time access to data, triggers, a multitude of reports and statistics
• Axis People counter: Gain knowledge of customer footfall
• Axis Queue Monitor: Efficiently monitor and measure in-store queue lengths
• Axis Demographic Identifier: Identify the demographics (age and gender) of customers in the store
• Axis Occupancy Estimator: Estimate the occupancy in the store

Established in 2004, India Retail Forum (IRF), is India’s premium annual event that brings together the retail brands to understand and learn the current and predicted trends in retail ecosystem. The event saw close to 1,500 attendees on day one and more on day one.