Blue Dart enhances their customer experience with hi-tech solutions by Dell Technologies


Dell Technologies is supporting Blue Dart in continuing its winning streak as a premium express logistics provider with the deployment of its IT infrastructure solutions. The partnership has allowed the express logistics company to continue being a Provider of Choice to their customers by helping them enhance their IT infrastructure and increase efficiency to ensure maximum customer satisfaction.

Blue Dart is a part of the DPDHL Group and is South Asia’s premier express air and integrated transportation and distribution company providing comprehensive logistics services to over 35,000 locations in India and over 220 countries & territories. Blue Dart gains its market leadership by consistently evaluating and updating its premium differentiators. While evaluating their IT infrastructure, they observed that their existing IT infrastructure, was not aiding the fast-paced and uninterrupted service that the brand values. As a result, they were not able to fully utilize the true potential of their manpower and technological solutions combination; an issue that had could impact Blue Dart’s volumes during peak season.

While looking out for solution providers who mirror the ‘Blue Dart Way’ of working, the company adopted Dell Technologies’ cutting-edge IT solutions and design support from Hitachi System Micro Clinic to build a highly scalable data centre and usher them to become a future-ready business. The company deployed Dell EMC PowerEdge Servers, Dell Chassis & Networking Switches, XtremeIO and Unity Storages which assisted in maximizing performance across applications with minimal downtime.

With the new deployments, Blue Dart was able to decrease the power and cooling needs of their data centre while also reducing rack space and achieving higher levels of utilization. Given that Blue Dart is one of the nation’s most preferred logistics providers, they were also able to leverage the new-age technology solutions, to accept numerous sales requests during peak periods at an optimized cost.

Additionally, the deployment of high availability storage solutions enabled Blue Dart to duplicate and compress data while distributing workloads. In a bid to minimize time on reports and forecasting, Dell Technologies and Hitachi Systems Micro Clinic provided a centralized management console that would identify system issues faster.

“We, at Dell Technologies, are committed to address the rising challenges of our customers and offer them the best-in-class industry-leading solutions to help them progress in their businesses”, said Manish Gupta, Senior Director & General Manager, Infrastructure Solutions Group, Dell Technologies India. “Blue Dart had identified certain bottlenecks that need to be tackled with advanced IT solutions that could ensure stability and make them future-ready. We are excited that by leveraging our new IT solutions, Blue Dart can continue to serve millions of their customers around the country with utmost reliability, responsiveness, and resilience.”

“Blue Dart has always been two steps ahead of the curve and we achieve this through consistent upgrading of our key market differentiators. While evaluating our IT systems, we understood that our operational costs are much higher with increased rack capacity and power consumption. In an effort to reduce costs while achieving system optimization, we were in pursuit of a partner that would understand the brand and align themselves to propel Blue Dart’s growth.”, said Manoj Madhavan, CIO, Blue Dart. “We wanted to partner with an organization that understood our core fundamentals, and Dell Technologies did just that. We were sure that we could depend on Dell Technologies for our digital transformation journey. The technical advice and support offered by them help us in our endeavour to continue providing our customers with efficient and agile logistics solutions.”

“To be associated with organizations each having a unique legacy, we are extremely proud to drive this digital change by demonstrating collaboration. In alliance with Dell Technologies, we were able to set up a new high-performance, scalable, and future-ready data centre for Blue Dart”, said Anuj Gupta, CEO, Hitachi Systems Micro Clinic.


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