Kaspersky Lab becomes Kaspersky, with a mission focused on “Building a safer world”

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Kaspersky Lab has moved beyond the anti-virus laboratory to become a technology leader with an advanced and comprehensive portfolio of security solutions and services, including innovative products and technologies, cloud services and world-leading threat intelligence.

The new branding reflects the evolution of our business focus from “cybersecurity” towards the wider concept of “cyber-immunity”. Kaspersky’s rebranding marks the company’s commitment to this evolution, and to leading the development of higher industry standards for the future. It also marks the company’s support for the creation of connected systems that are secure-by-design and no longer where security is only an optional add-on layer at the end.

Commenting on the new rebranding, Eugene Kaspersky, CEO of the company, said: “Since we founded our company more than 22 years ago we’ve seen both the cyberthreat landscape and our industry evolve and change beyond recognition, while witnessing the growing role of technology in our lives both at work and at home. Today the world has new needs, and our rebranding reflects our vision to meet those needs – not just for today, but well into the future. Building upon our successful track record in protecting the world from cyberthreats, we’ll also help build a safer world that’s immune to cyberthreats. A world where everyone is able to freely enjoy the many benefits that technology has to offer.”
As Kaspersky, with the mission of “Building a safer world”, the company will enable everyone to embrace, trust and use new innovations that are protected by its technologies.

As part of the rebrand, the company have also updated their visual identity to reflect their core values and the essence of what Kaspersky stands for as an organisation. The new logo is created from geometric and mathematically exact letter forms, representing the top class software engineering expertise that the company originated from and to which we remain committed. In line with the name change, we have also dropped the word ‘Lab’.


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