Mamaearth ties up with MoEngage to enhance customer engagement


MoEngage announced that Mamaearth, Asia’s first brand with made-safe certified products that offer toxin-free & natural baby care, and personal care products, has selected MoEngage to help enhance engagement across the customer’s digital buying journey and provide personalised experiences across all touchpoints.

What started as a brand with toxin-free babycare products, has now emerged into a personal care brand offering  skincare and haircare products.  Mamaearth has created a product portfolio of 140+ products packed with goodness inside, has reached over 5 million customers in 500 Indian cities and is the fastest-growing FMCG brand in India. Mamaearth is committed to  maintaining global standards for all products while staying true to its principles of being honest, natural, and safe.

‘We’re thrilled to be a part of Mamaearth’s amazing growth journey. We aim to continue providing the team with deeper insights into customer behavior, in turn ensuring Mamaearth customers get a delightful experience while shopping with the personal care brand. We look forward to this partnership and wish to scale together with Mamaearth,’ said Yash Reddy, Chief Business Officer (APAC & EMEA), MoEngage

Mamaearth is dedicated to creating innovative products as a modern alternative to traditional ingredients without any toxins and harmful chemicals. In doing so, the brand is truly living up to its potential of being purpose-driven for the socially-conscious, modern consumer.

‘At Mamaeath we want to stay true to our core philosophy of producing high-quality, eco-friendly, personal care products while engaging with our audiences, understanding their needs and incorporating their feedback into our product development. Through MoEngage, we aim to leverage the insights-led approach to engagement, communicate our value adds to our customers while providing updates on latest initiatives and product line launches. We aim to collate the customer feedback and then incorporate it into our processes and provide a delightful experience.’ Said Zairus Master, Chief Business Officer, Honasa Consumer Pvt. Ltd.


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