NCS will integrate DataSpark, a telco-centric data science and engineering subsidiary of Singtel Group, under its growing NCS NEXT organisation. This integration expands NCS’ capabilities in providing end-to-end advanced analytics and big data solutions with mobility intelligence services. NCS and DataSpark clients can better harness big data for digital transformation, augment their existing data platforms with geo-spatial data, and transform the data into mobility intelligence to draw deeper customer insights and drive business outcomes.
Ng Kuo Pin, Chief Executive Officer, NCS said, “We want to be a trusted digital transformation partner for governments and enterprises in the Asia Pacific region and are committed to helping our clients succeed by harnessing new technologies in big data, advanced analytics and artificial intelligence. Adding DataSpark’s geo-spatial and mobility intelligence services to our already robust end-to-end data capabilities opens up new possibilities for our clients, by enabling them to draw an incredibly detailed understanding of how people and their customers move, identifying unmet needs and growth opportunities.”
A key capability of DataSpark is using mobility data intelligence to help organisations make better-informed business strategies and plans by understanding how people move, where they go, and what they do. This is done by processing large amounts of anonymised mobile, Global Positioning System (GPS), public transport, road network, immigration, and census data. In 2020, DataSpark successfully gathered anonymised telco-sourced data on changes in unique daily worker volumes within Singapore and Australia’s Central Business Districts (CBD), which provided insights and solutions into the future of workers in CBD offices.
Shaowei Ying, Chief Operating Officer, DataSpark, said, “DataSpark’s presence in high-growth markets and unique capabilities in mobility data intelligence are a natural complement to NCS’ growth strategy in Asia Pacific. By joining the NCS family, we can expand our digital footprint to reach new clients in a variety of sectors such as healthcare, out-of-home media, retail, tourism, transport, urban planning, and more. With the synergy of NCS’ resources and NCS NEXT teams, we are excited to explore the growth opportunities this integration will bring and will continue to innovate to help our clients make informed business decisions with mobility data and actionable insights.”
With a presence in Australia (known as DSpark), Indonesia, Philippines, and Singapore, DataSpark offers a range of solutions ranging from artificial intelligence and machine learning to bespoke telecommunication data tools.
DataSpark will continue to run independently under NCS NEXT to further accelerate and expand its product and service offerings.