ValueFirst announces its Start-up Program (VFSP) for new entrepreneurs


ValueFirst announced the annual flagship ValueFirst Start-up Program (VFSP), designed to introduce latest technology platforms to start-ups that can drive upto 2x conversations.

The program is intended to help growing new entrepreneurs in their up and onwards journey. With the VFSP, start-ups can use technology to seamlessly connect with their consumers for multiple use-cases on different channels. The program aims to support and equip innovative start-ups with expert guidance and mentorship and ValueFirst will offer INR 250,000 worth of services including SMS, Email, and WhatsApp chatbots to eligible start-ups. The six-month long accelerator program is open to start-ups that have been incorporated within the last three years and must be Boot-strapped, Pre-Series A, Series A, or Seed round.

Commenting on the initiative, Vishwadeep Bajaj, Chief Executive Officer, ValueFirst, shared “Honourable Prime Minister recently announced January 16 as National Start-up Day reiterating that even in 2022, start-ups will fuel India’s amazing growth. As new-age entrepreneurs innovate and bring Made in India solutions for local customer needs, engaging with customers meaningfully is imperative. Estimates suggest that 86% of customers will pay more for a better customer experience. Keeping this need in mind, VFSP has been designed to help new-age entrepreneurs test and learn various technology offerings that help them establish uninterrupted flow of communication with the customers and build on seamless and smart customer relationships; thus, expediting their journeys to become unicorn!”

Talking about expanding business focus from enterprises to start-ups, he further added, “For over 18 years, our products have helped enterprises such as Google, Axis Bank, P&G. With VFSP, we aim to deliver innovation at scale to the start-up ecosystem”

Sharing her thoughts on enrolment, Garima Kaushal, Co-Founder, Sploot (P2P community-led platform, that helps you become a better pet parent), said, “Initially the appeal of ValueFirst Start-up Program was the ease of reaching out to customers in bulk via different communication tools. It was great to be able to ramp up our hyper personalised conversations through various channels with pet parents across India. Our support and operations at such an early time got sorted.”

Start-ups functioning across sectors can be part of this program. The Indian start-ups ecosystem has produced 42 unicorns — start-ups with billion-dollar valuations — in 2021 alone, sparking interest from many global technology firms. According to an August 2021 report from venture capital firm 3One4 Capital, the start-up ecosystem in the country is expected to triple its valuation, which is currently over $1 trillion, by 2025.


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