BD Software Distribution (BD Soft) has announced its roadmap for its security brands in India. The company aims to scale up its business and penetrate new markets. BD Software Distribution is the exclusive country partner to Bitdefender, Endpoint Protector (DLP), PC Visor (managed services), Searchinform (risk and compliance management), Spytech (employee monitoring), Storage Craft (disaster recovery) Proget (MDM), and Abbyy (fine reader) for India distribution.
BD Soft aims at pursuing its growth in high-end consumer segment, building on the success gained in segments such as government, finance and service providers, for which BD Soft already has a strong base. As a part of the extension, BD soft will undertake a nation-wide campaign to bridge connect and establish understanding on how the cyber/internet security solutions are business-relevant to CISOs and other top-level client executives, and should be in priority. Along with the high-end segments, BD Soft also aims to focus upon the SME and SMB markets.
Zakir Hussain, Director, BD Soft, said, “With a drastic increase in the number of companies experiencing a data breach or cyber incident, the need for cyber security services could not be greater. Currently we are already handling several world renowned cyber security brands in India, and the solutions are such that are required by every big or small company. Overall the security market is on a growth trajectory which helps BD Soft position their security solutions.”
BD Soft aims to add over 200 partners at over 25 cities in India, in next three months. In parallel to strengthening its channel network, to accelerate its penetration in the SMB market, the effort will also drive through the recruitment of Gold and Silver partners with key focus on customer service. To undertake the mapped route BD Soft also has started comprehensive channel training investments.
