Tech Mahindra selected as Freemans Grattan Holdings’ digital transformation partner


Tech Mahindra announced that it has been selected as the technology and digital transformation partner for Freemans Grattan Holdings (FGH). Freemans Grattan Holdings (FGH) is part of the Otto Group, one of the world’s largest home shopping organisations, and the home of familiar names such as Freemans, and its boutique brand Kaleidoscope.

Through the partnership, Tech Mahindra will support FGH in executing their 4D strategy of Distinct Retail Offer, Dynamic Financial Services, Digital First and Driven by Operational efficiency. This five-year engagement will help FGH reduce their technical debt and migrate their entire infrastructure and application portfolio to modern cloud-based platforms. Tech Mahindra will work with FGH to optimise, simplify, and standardise business processes to streamline front and back-office platforms for automated operations and improved customer experience.

Jinender Jain, Senior Vice President & Sales Head, UK&I at Tech Mahindra, said, “Retailers are focusing on improving their customer experience through digital transformation as technology is fuelling a massive shift in the industry. Shopping experience is an increasing point of focus within the retail sector since the pandemic. Tech Mahindra will support FGH in its journey to build the next generation retail platform by delivering emerging technologies and solutions that enable an improved experience for all its customers through our NXT.NOWTM framework. Our partnership with FGH is a huge step in our continued journey towards bringing NexGen digital transformation solutions and service offerings across UK.”

Gary Ellwood, CIO at Freemans Grattan Holdings, said, “Over the last two years we have been on quite a journey to re-imagine our offer and how this is executed – all with the ambition of becoming the digital department store of choice.   From a customer perspective, they have seen a brand-new look and feel across our trading brands and a revitalised and strengthen product offering. We’ve also introduced several exclusive partnerships such as Henry Holland, Julien Macdonald, and Abigail Ahern.  This strategy is already paying dividends as we continue to grow ahead of the market. Digital transformation is the next complimentary steppingstone in our growth strategy and will allow us to be both reactive and resilient.  We believe in partnering with Tech Mahindra we have mitigated significant risk associated with technology debt, but most importantly, set ourselves up for future success by including wholesale technology and business transformation into to scope of the contract.”

FGH and Tech Mahindra will collaborate to improve overall customer experience, delivering customer insight, hyper-personalisation, seamless credit services, and simplified operations, all within a MACH (Microservices, API, Cloud, Headless) architecture. FGH and Tech Mahindra will be implementing retail solutions supporting entire retail lifecycle of plan, buy, move, and sell, covering business areas such as assortment planning, demand forecasting, merchandising and digital supply chain.

Over the past 2-3 years, Tech Mahindra has significantly expanded its presence within the UK&I retail & CPG space by acquiring a total of five partnerships. This is largely attributed to its capabilities in implementing digital cloud native applications, front office transformation, digital CRM solutions specific for retail, direct to consumer, personalisation and much more.


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