BPCL’s AI enabled chatbot – URJA, enhances digital experience of customers 


Bharat Petroleum Corporation Limited (BPCL), a ‘Maharatna’ and a Fortune Global 500 Company, announces the launch of ‘Urja’, an intelligent virtual assistant with AI/NLP (Natural Language Processing) capabilities and trained on more than 600 use cases. With the objective of making BPCL’s customer interface comprehensive & integrated digitally, Urja, the Chabot is now available on the company website for any queries for both B2B & B2C. The virtual assistant is designed to deliver a seamless self-service experience and enable faster resolution of consumer queries / issues.

BPCL has initiated “Project Anubhav” with an objective of delivering to its vast retail (B2C) and commercial (B2B) customer base a consistent superior and unified experience of BPCL across multiple touchpoints. Under Project Anubhav, Urja represents an integrated communication platform that connects all BPCL communication to any channel, unifying all customer touch points with a single and cohesive voice. After a successful 6 month pilot on WhatsApp for enabling LPG bookings; Urja today speaks in 13 languages (English, Hindi, Tamil, Kannada, Malayalam, Telugu, Marathi, Gujarati, Oriya, Bengali, Punjabi, Urdu and Assamese). Over 45% of the conversations with Urja are in the non-English languages ensuring inclusiveness for all types of customers of BPCL. 

BPCL has domestic LPG customer base of 8.5 Crores plus customers across the country, served by more than 6000 distributors. With over 19000 petrol pumps spreads across the country, BPCL today serves approx. 30% of the fuelling requirement of the country. In addition, BPCL also services 12 lakh+ B2B customers for their fuel, lubricants and gas requirements across industries. URJA plays a vital role to answer & provide solutions for consumer’s queries & requirements with its Artificial Intelligence.

BPCLs core values include customer centricity, customer focus. Commenting on this initiative Mr. Arun Kumar Singh, Director Marketing, said “We at BPCL always work hard for welfare of our customers and towards growth of the nation innovatively and efficiently. Through our ‘Urja’ chatbot we aim at providing an entirely new experience for our consumers and creating an AI based virtual assistant for availing key services and to provide real time resolution of queries.”

Following are the services being offered through the Virtual Assistant:

  • LPG services: 
    • Booking of LPG Cylinders
    • Know price of LPG cylinders & Payment for LPG Cylinders
    • Delivery status of booked LPG cylinder & refill history
    • Change the LPG Distributor
    • Update mobile number
    • Request services from BharatGas distributors like mechanic services
    • Request Double bottle connection (for single bottle connection customers)
    • Emergency & Complaints/Feedbacks 
  • Fuel services
    • Locate nearest fuel station / pump and get directed to the pump
    • Get Petrol / Diesel Price 
    • Get details of UFill Vouchers 
    • Know about BPCL programme’s and offers including Smartdrive & Smartfleet Loyalty Programme, Fuel Kart Door Delivery etc. 
    • Smartdrive Loyalty Programme : Check Petromiles and wallet balance, check transaction and recharge history
    • Request door delivery of fuel through BPCLs Fuel Kart Programme
  • Know about BPCLs products including industrial fuels, solvents, MAK Lubricants. 
  • Customers can now show interest in BPCLs products and BPCLs field teams can connect with such customers.  
  • Feedback from Customers across services
  • FAQs across all businesses and services of BPCL


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