Progress announces advanced AI capabilities to accelerate delivery of digital experiences


Progress announced new powerful capabilities and enhancements in the latest release of Progress® Sitefinity®. Building on existing AI support throughout the platform, Sitefinity 15.1 introduces AI-powered conversion propensity scoring, AI-powered content classification for faster content editing and improved customer data modelling, enabling higher ROI and productivity. Additionally, new support for ASP.NET Core in .NET 8 provides enormous flexibility to engineering teams, enabling them to develop and deploy using any platform of choice and accelerate time to market.

To keep up with and exceed fast-moving user expectations, organisations need to tap into the power of AI for the creation of personalised and meaningful digital interactions. They need a modern technology stack that enables them to deliver consistent brand experiences across touchpoints, audience segments and geographies. Sitefinity 15.1 expands the role of AI in conversion optimisation and embraces ASP.NET Core in .NET 8.

Additional Sitefinity 15.1 highlights include:

  • New AI propensity scoring for conversions: Progress® Sitefinity Insight® customer data platform (CDP) automatically identifies high/medium/low segments for each conversion, helping to refine audience segmentation and activate users with a high likelihood to convert via targeted messaging and campaigns. New Sitefinity Insight features also include streamlined rules management for persona and lead scores, additional and enriched data export options, automatic tracking of outbound clicks and improvements to the chatbot-based Insightful Assistant.
  • AI-assisted content classification: Integrated with the rich text editor and available for static content types, dynamic modules and media items, this new tool delivers AI suggestions for classification built upon existing taxonomy and can help hone content performance by increasing discoverability, reusability and relevance.
  • Page editing experience enhancements: The exposed widget toolbox embedded in the new page editor improves page editing and accelerates publishing.

“With today’s release of Sitefinity, we deliver practical new innovations for building AI-powered experiences and continue to deliver the latest in .NET technology for higher productivity and stronger business outcomes,” said Loren Jarrett, EVP & GM, Digital Experience, Progress. “Organisations today require modern AI-powered digital experience solutions designed for performance, scalability and operational efficiency, and this is what we are delivering today.”

“The integration of ASP.NET Core and .NET 8 into Progress Sitefinity 15.1 represents a practical step toward shaping the future of web solutions, where digital experiences are more intelligent, more efficient, and effortlessly adapted to user needs. ASP.NET Core in .NET 8 delivers a powerful framework for integrating advanced AI capabilities into these digital experiences. Sitefinity’s new AI features showcase how .NET-based applications can seamlessly incorporate AI, making it easier for customers to personalise and optimise digital interactions, creating a more engaging and tailored experience,” said Daniel Roth, Principal Product Manager at Microsoft.

Sitefinity is a cloud-based, AI-powered, enterprise-grade CMS built on modern .NET technology. It provides intuitive content management, personalisation, integrated core CDP capabilities and a decoupled architecture to enable multi channel content delivery. As the cornerstone of the Progress Digital Experience (DX) portfolio, Sitefinity provides mid-market and enterprise organisations with the right digital experience tools to drive efficiency and rapid time to value in their digital initiatives.

In the past 12 months, Sitefinity has earned multiple industry recognitions from analysts and customers. Most recently, it was named as a Leader in G2’s Winter 2024 Grid Report® for Digital Experience Platforms (DXP). The Progress DX suite of products was also recognised in the 2024 Gartner® Magic Quadrant™ for Digital Experience Platforms (DXP) and as a Customers’ Choice in the 2023 Gartner® Peer Insights™ Voice of the Customer for DXP report.


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