Salesforce, a global CRM, has announced corporate and investment banking for financial services cloud, new technology to help bankers and deal teams deepen relationships with clients, manage deal interactions on one platform and compliantly collaborate and share sensitive information relevant to a deal.
As the pandemic made clear, industries need to innovate fast to stay relevant. Financial services is no exception; investment bankers need digital technology to drive efficiency, build and deepen relationships with customers, and win more deals. They also require a single view of large amounts of client data, integrated in one platform, to help avoid mismanagement and improve quality.
In addition, compliance officers are working in a banking landscape wrought with regulatory complexities, including managing sensitive information like material nonpublic information and assessing potential conflicts of interest. Banks can suffer reputation damage, business disruption, regulatory fines and revenue loss if sensitive information is mismanaged, conflicts of interest are not caught in time, or compliance is not securely maintained.
“Bankers are asking for new ways to deepen relationships with clients, facilitate warm introductions, and develop new business through data-driven client insights,” said Jujhar Singh, EVP and GM, Salesforce Industries. “With Corporate and Investment Banking for Financial Services Cloud, we’re providing bankers with new ways to build and deepen relationships with customers and manage key accounts by leveraging artificial intelligence. With these new innovations from Salesforce, bankers can spend their time as trusted advisors for their clients by accelerating deal pipelines and better managing sensitive information to ensure they remain compliant through every step of the deal,” added Singh.
“We work in a highly competitive and dynamic industry, requiring that our bankers have relevant information at their fingertips,” said Tim LaLonde, Chief Operating Officer, Investment Banking, Evercore. “We are designing and implementing our Salesforce CRM to function as a central nervous system for our advisory business, enabling us to provide critical and timely advice to our clients,” added LaLonde.