Softline acquires cloud services firm Umbrella Infocare


Softline announces the signing of an agreement to acquire Delhi-based cloud services company Umbrella Infocare, in line with the company’s three-dimensional growth strategy. The deal will significantly grow Softline’s presence in the territory while seriously strengthening its cloud services offering for its global customer base.

This acquisition, together with its existing expertise, will form the basis for creating Softline’s global AWS Centre of Excellence (CoE) for customers in almost 60 countries, giving them access to market leading cloud engineering and development services.

Founded in 2012, Umbrella Infocare specialises in cloud technologies with its 200+ strong team offering rich and very advanced services expertise in Amazon Web Services (AWS) and Citrix solutions. Umbrella Infocare is an AWS Premier Consulting Partner with competencies in AWS Managed Services, Migration and DevOps and it also has Platinum Plus Consulting partnership with Citrix. Through this acquisition Softline Group now has capabilities to provide AWS Managed Services to its customers in India and across the Globe.

In addition to strengthening Softline’s services portfolio, this deal also demonstrates Softline’s ambition to continue its phenomenal pace of growth in India, where public cloud services market is expected by IDC to grow at a CAGR of 21.5% for 2020-25 [1].  In recent years, Softline has established itself as a major multi-cloud player in the country, growing 120x organically since 2014, with revenues of over $230m in 2020. With its continued focus on India as a priority market, last year Softline acquired Indian IT consultancy Embee, a leader in providing Microsoft cloud transformation solutions in India.

Igor Borovikov, the Founder and Chairman of Softline Group commented: “We told our investors that we would be making smart acquisitions where we can effectively amplify the capabilities available in emerging markets. This is an example of such an acquisition as in line with our three-dimensional growth strategy. We have not only strengthened our geographical presence in India and our services portfolio with some very advanced cloud engineering skills now available to us, but we also can now leverage those talents and knowledge to provide services elsewhere through our sales channel.”

Sergey Chernovolenko, CEO of Softline Group, said: “The skills that the highly sophisticated and trusted engineering team of Umbrella Infocare will bring to us are in high demand around the world. We now have the critical mass to create and grow multiple times a global AWS CoE. Thanks to this deal, we are now in a better position than ever to provide deep expertise in AWS and Citrix and to be a cloud transformation services market leader for tens of thousands of companies around the world making vital cloud-first transformations.

“Also, very importantly, India is a crucial market for Softline Group and this acquisition demonstrates our absolute commitment to offering the best solutions to our growing customer base in the country, and our ambition to become the number one provider of cloud and cybersecurity services and solutions.

“Umbrella Infocare’s brilliant team of cloud-native engineers and specialists joins Softline at a pivotal time, when digital transformation underpinned by cloud technologies can no longer be seen as an afterthought by businesses around the world, but as an essential journey.”

Gurprit Singh and Sanjay Agarwal, co-founder and managing partners, Umbrella Infocare said: “We are delighted to be joining Softline at this crucial moment in its growth story and look forward to becoming part of its global A team. Joining our forces will allow us to offer our services to customers in many countries beyond India. The transformation drive, further catalysed by the pandemic means that companies can no longer sit back and carry on as before. They need to embark on those business-critical cloud journeys to ensure that their businesses can remain competitive.”


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