TheDataTeam: Thriving on IoT, AI potential

Rangarajan Vasudevan, CEO and Co-Founder, TheDataTeam

TheDataTeam, established in 2015, is one of the strongest partners of Microsoft in the areas such as IoT and AI. It has a vision to become the trusted advisor for all things data to companies in Asia Pacific market. Given the previous experience of serving clients in this geographic region, there was a palpable need in the market for helping clients derive value from data using data science and AI. Each market in this region has its nuances and local needs. Traditional approaches to such problems have been software-centric, whereas using recent cutting-edge developments in the field of AI, it has taken a data-centric approach to designing solutions.

Over the period, it has built its capabilities around artificial intelligence, machine learning, big data technologies, data analytics and giving services to 30 plus customers across industries in BFSI, manufacturing, heavy industries, retail, telco and eCommerce.

Digital transformation for customers
Speaking about the digital transformation journey at the customers’ end, Rangarajan Vasudevan, CEO and Co-Founder, TheDataTeam says, “We are enabling our customers to achieve digital transformation through innovative solutions built using RoboticDataScience (RDS), a methodology pioneered by TheDataTeam. RDS automates data-driven decision-making process across enterprise verticals. Interesting solutions built using RDS on top of MS Azure stack, enabled our clients in bringing transformation across their processes and achieve operational excellence.”

An example of a recent completed IoT project at one of the retail outlets – the project allowed the client to automate their geographically distributed retail outlets across India by providing live data to the operations team which enabled quick decision-making on the operational activities of the corresponding outlet. This eanbled the operations team to monitor and manage the retail outlets seamlessly ensuring transparency and a better customer experience.

“The completed phase of the project achieved the targeted rollout to 80 retail outlets and better consumer engagement improved operations. Going by the phenomenal results, the organisation is now underway to extend this project to all its outlets across India,” he informs.

Prior to this project, reporting of retail outlets failure used to take two-three days leading to shut-down the outlets. Since the data provided by retail outlets are live now, the operations teams can access specific data from the outlets and act on it accordingly. Besides, the operations teams are now equipped enough to plan proactive maintenance of the outlets so as to avoid interrupted working.

Building an expertise of a strong knowledge of data sciences and models is necessary in choosing a good data strategy partner. Keeping pace with the newest developments and approaches in the field of data sciences as well a technology is clearly an advantage. Additionally, deep knowledge and expertise in respective functional areas like marketing, risk, finance, operations, etc., projects from various industries including retail, banking & financial services, insurance, manufacturing and telecommunications would help immensely.

Future road map
According to Vasudevan, the potential for IoT to disrupt traditional industries in India is immense. Coupled with the right use of AI, businesses can benefit from practical solutions deployed on the cloud without needing a large budget outlay while delivering fast innovation-driven RoI. Also, it is extremely important to choose the right problem statement to tackle with the business stakeholders to have tangible benefits.

With presence in Singapore and India, the company enjoys strategic partnerships with major technology companies such as Microsoft, Google, Cloudera, AWS, Hortonworks and MapR, and serves clients across Asia Pacific.


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