RP tech India celebrates 30th anniversary in ICT industry

Suresh Pansari, MD, Rashi Peripherals

RP tech India is celebrating 30 years in the ICT industry. Incepted in 1989 founders S M Pansari and K K Choudhary, RP tech India has grown consistently and has emerged as the leading distribution powerhouse in the country. Expressing gratitude to all the stakeholders who contributed in the Company’s remarkable growth journey, Choudhary, Co-founder and Director said, “On the occasion of 30th anniversary I sincerely thank all the stakeholders who have contributed in our success. We reiterate our commitment to be the most preferred ally of our vendors and channel partners.”

Commenced business with a single brand operation and limited coverage, RP tech India has expanded its horizon in multiple verticals and brands. The company has been growing at a consistent 25 per cent CAGR.

As part of its strategic transition, RP tech India is now diversifying in new areas of the business to achieve organic and inorganic growth. Similarly, the company is strengthening its services arm to expand business in the emerging upcountry markets in order to tap potential consumers and marketplaces.

Talking about the renewed business strategy, Kapal Pansari, Director, RP tech India, said, “We are heading towards the next level of growth and diversifying into the other areas of business. We are rigorously working to develop our expertise in the world of emerging technologies. To enable that we have created a new Enterprise vertical. I am confident that with the most robust distribution ecosystem and comprehensive brand portfolio, we will soon emerge as the leading player in this space.”

RP tech India has a portfolio of over 20 international brands.

Highlighting the value addition RP tech India offers to its vendor partners, Frankie Teh, Director, Sales, ASEAN, Toshiba, said, “Toshiba has been associated with RP tech India for more than 9 years now and is proud to have them as our National Distributor. Our relationship has grown stronger and stronger over the years. RP tech India has always come across to us as a Value Added distributor with its consistent innovative business practices and a mindset to find business opportunity in every situation. Their well-covered footprints in the most remote locations of India with a complete basket of offerings makes them the one stop shop for all IT requirements. We bank on RP tech India for being in sync with our directives and goals.”

Commenting on association with RP tech India, Sumanta Datta, Managing Director – India, Indonesia & SWA, Logitech, said, “Our association with RP tech India dates back to the year of our inception, and since then they have been a great support system towards invaluable logistical efficiencies. Their extensive network has helped us with improved product visibility across India, and their relevant product training has driven in-depth understanding of our product amongst the channels. RP tech India is a valued partner for Logitech, and we wish them immense growth and success in the future.”

Talking about the contribution of RP tech India in the growth of ASUS, Vinay Shetty, Regional Head – ASUS Technology – India & South Asia, CPN Business, said, “Asus has been associated with RP tech India for more than 2 decades now and under the partnership, the brand has grown exponentially. RP tech India gives us an edge to voice our challenges and get a prompt response & extended support from the entire leadership team. The access that the Asus team gets for even the smallest operational things to the top leadership is very vital and shows the Company’s deep involvement with its brands. This sets the RP tech India apart among its industry peers.”

The company has implemented many channel initiatives such as incentive/reward schemes and extensive channel engagement programs.

Talking about his experience of working with RP tech India, K L Lalani, Chairman of Lalani Group, said, “We have been doing business with RP tech India since its inception and we admire the Company for its ethical and channel-friendly business practices. They are very practical in their approach, understand the market sentiments and act accordingly. Secondly, RP tech India is very big on its PR, which has helped them built a strong and positive image in the industry. I think these factors set them apart and make them a leading distributor in India.”

Endorsing similar sentiments, Ramesh Jain, Owner of Supreme Computers, said, “We have been associated with RP tech India for more than 20 years and our experience working with the Company has been excellent. RP tech team is very proactive and understands the nerve of the channel business. There is always a personalized touch to their services, which makes them the most preferred distributor. I congratulate them on their 30th anniversary and wish them best for future endeavour.”

Taking about the go to market strategy of the company, Rajesh Goenka, Director, Sales and Marketing, said, “It is our aspiration to become the one stop shop for all the technology needs of Indian end users. We will continue to focus on developing new channels and marketplaces. At the same time, we are extensively investing in our newly formed Enterprise vertical, which will be the key growth drivers for the Company in the coming years. While we are very bullish growth aspirant, fair and ethical practices are and will remain the core of our business philosophy.


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