Murugesan R, Senior Director- Sales, Private Networks (India & SAARC), R&M, shares the company’s channel strategies for 2019
Key highlights 2018 and opportunities for 2019
The Indian infrastructure industry got a boost from the Government of India in the form of Smart Cities, metro rail projects, city surveillance projects etc. Channels got additional revenue from these sectors in 2018. This will continue for many years.
The channel industry will boom further in the year 2019 from the proposed industrial corridor projects (Delhi-Mumbai, Chennai-Bangalore, and others), airport projects (new and modernisation of old airports), Digital India projects, healthcare projects (hospital), etc.
India being a large country, there is huge scope for IT Infrastructure development, the requirement for IT products is going up which will help the channel industry to grow further.
Top tech trends for channel community
- Artificial Intelligence: AI industry is currently booming in India and hence organisations will definitely require catering their solutions across the country.
- Internet of Things (IoT): Companies dealing with IoT technology will witness a huge demand for their products and solutions in the near future, thus requiring multiple partners to maximise their product/solution reach.
- Cyber security solutions: With the advent of digital practices in end customers such as digital wallets, online transactions, etc., organisations ensure to protect every single piece of data of their customer. Hence, they would look forward for strong security solutions.
Channel direction for partners We are guiding our channel partners to identify new areas for business growth. It could be geographical expansion or product bundling/convergence, etc. Partners need to invest on quality manpower with proper training in order to provide the required services to the customers.