Netmagic abreasts partners on scaling up applications in a cloud & mobile-first world

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In the wake of more cloud players emerging in India's IT channel space, Shantaram Shinde, VP & National Head – Channel Business, Netmagic Solutions gives insights into the company’s engagement with regional partner communities across India

CRN India held its maiden event under the CRN Channel Series umbrella, in association with Netmagic Solutions. The one-day conference, held on November 2, 2018, in Pune was brought together leading partners from the city to derive deeper insights into Netmagic’s cloud products and solutions

While a large number of enterprises have started their cloud journey, there lies a significant segment in the market which represents huge opportunities for partners in cloud business. Compared to a decade ago, discussions have moved into deeper aspects of cloud such as multi-cloud adoption. In accordance with business requirements, enterprises are not restricting themselves to the limitations of a single cloud infrastructure.

To be able to address their customers concerns and requirements, partners learned how Netmagic’s offerings can help them and gain a larger hold in the market.

In a session, Dipak Karkhanis, Director, Leon Computers (a Pune-based cloud partner), took the audience through his company’s journey as a system integrator (SI) to being one of the leading cloud partners for Netmagic. Karkhanis said, “We started as an SI partner in 1997, and gradually stepped into IT services, and our goal is to become an ISV. In the space of cloud, we started developing solutions from 2013, as we observed that cloud is more flexible which meets a lot of our customers’ needs. Additionally, cloud offers the benefits of costs, collaboration, availability of APIs, time-to-market, among many more.”

Karkhanis, in his session, further went on to educate the attendees about the various cloud environments that are available, offering vast opportunities for partners.

Providing a holistic view of Netmagic’s market positioning, offerings and opportunities for partners, Shantaram Shinde, VP & National Head – Channel Business, Netmagic Solutions, spoke about the market potential for cloud business and how Netmagic is providing support to partners to grow this segment. Shinde stated, “We have a multi-cloud practice and we also sell other cloud providers’ services, alongside our own cloud. Cloud is a buyer-defined market – that’s the beauty of cloud. We have over 2000 customers in India and we have observed the increase in demand for cloud and managed services,” adding that the company has seven data centres in the country, with two more in the pipeline.

Shedding light on Netmagic’s existing partner ecosystem, Shinde informed that 30 per cent of the partners have multi-city presence and 67 per cent of partners are SI capable. The company also has over 20 partners for application services, which further strengthens Netmagic’s capabilities to caters to customer needs. In an interactive engagement with the audience, Shinde answered queries from the partners.