Oracle announces renewed strategy to work more closely with its partners

Oracle India Partner Kickoff 2022 in Goa

At the recent Oracle India Partner Kickoff 2022 held in Goa, Oracle announced its renewed strategy to work more closely with its partners and help accelerate digitisation for its 15,000 customers in the country.

The partner conference saw over 120 partners gathered at the event where Oracle’s Indian leadership team set the new strategies and growth path for it partners.

Lalit Malik, Group Vice President, Alliances and Channels, Asia Pacific, Oracle shared how the company is growing it’s SaaS and OCI business with the support of its existing and new cloud partners. “Today, 70 percent of Oracle cloud business is contributing by our channel ecosystems. Overall, Oracle has 3000 global partners of which over 500 partners in India.”

Oracle is making investment in partners digital skills and enablement program as part of its channel business.

Indian organisations across public and private sectors, are looking for technology partners that can help them grow; meet rising industry and compliance mandates related to Environmental, Social and Governance (ESG); support India’s digital banking revolution and lastly, be an active participant in all major transformations across industries: public sector; banking, financial services and insurance (BFSI); manufacturing; professional services (Information Technology/Information Technology Enabled Services) and more.

Shailender Kumar, Regional Managing Director, Oracle India

Shailender Kumar, senior vice president and regional managing director, Oracle India and NeSuite JAPAC said, “Oracle India is on a massive growth drive. With our unmatched portfolio of cloud solutions across technology and applications, along with our partners – our customers have the choice they need, to support their business growth and digital evolution. Oracle Cloud Infrastructure (OCI) and Software as a Service (SaaS) are driving some of India’s milestone projects and the opportunity to do more is immense. Cognizant, National Stock Exchange, Wipro, Punjab Urban Development Authority, Air Asia, Federal Bank, Bharti Airtel, Kotak Mahindra Bank and many more companies trust Oracle Cloud to power their businesses.”

Chung Heng Han, vice president of systems and
alliances & channels for the JAPAC region, Oracle

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Han Chung Heng, senior vice president – hybrid cloud system and alliances & channels, Oracle Asia Pacific and Japan said, “Oracle’s partner strategy is based on four principles of customer first, joint go-to-market (GTM), skills development and a trusted partnership. With Oracle Cloud, partners have tremendous opportunity to fulfil customer demands and also grow their own businesses. We continue to enable our partners and in Asia Pacific, the year-on-year growth in certification was 57 percent in our last fiscal year. Many partners like Wipro and PwC are using Oracle for their own business needs. This year we will be laying strong emphasis on the industry GTM focusing on public sector, manufacturing, edtech, fintech and will also be supporting multi-cloud customer environments and ESG initiatives.”

Why partner with Oracle
Oracle offers a variety of incentives for partners to support customers. Some of these include:
Oracle Support Rewards: This new program helps reduce support bill for partners and customers. Partners can earn $0.25 to $0.33 in rewards for every $1 spent on Oracle Cloud Infrastructure consumption. These rewards can be applied to reduce their tech software license support bill to a great extent.
Oracle Cloud Lift Services: Through this, partners and customers are provided guidance from cloud engineers on planning, architecting, prototyping and managing cloud migrations. This way they can move critical workloads in weeks, or even days, instead of months.
Oracle Partner Network (OPN) Service Delivery Incentives: When partners help customers to successfully move their workload to OCI, they get access to a comprehensive suite of incentives that reward partners when they help customers to buy and adopt, implement and deploy; and then manage and grow their OCI footprint.
Oracle Cloud Service Provider (CSP) Annual Aggregate Buying Model: This applies to CSP expertise partners of Oracle, who can also enjoy aggregated buying of OCI across the entire tenancy that they manage to earn tiered discounts on OCI.

“Oracle has been a pioneer in enterprise digital transformation for decades and its cloud platform — OCI will lead us to a true data economy. As an exclusive Oracle Cloud partner with a strong pool of Oracle certified experts, we are looking forward to working with Oracle and helping enterprises and public offices, realize their cloud journey smoothly with OCI,” said Satyendra Kumar, managing director, Infolob Solutions India.

Oracle industry partnerships give customers the best choice
Oracle and Microsoft have shown they’re committed to making multicloud environments work for their customers. Under a strategic cloud interconnect partnership, the two companies are making it easy for their joint customers in countries worldwide, to connect their Oracle Cloud Infrastructure (OCI) services, such as Autonomous Database, to their Microsoft Azure services, such as analytics and AI. By enabling customers to run one part of a workload within OCI and another part of the same workload within Azure—incorporating unified identity and access management as well as a joint customer support model—the partnership delivers a best-of-both-clouds experience

Oracle and VMware are embracing hybrid cloud by making it easy for customers to deploy their VMware-based virtual machines on OCI. Oracle Cloud VMware Solution lets customers leave some portion of their VMware estate on premises and burst other parts to the Oracle Cloud. And they can do so without having to modify their people’s skills or their company’s software tools and processes. This means customers can get to hybrid cloud in a matter of hours without any major architectural changes and the associated risks.

(The author attended the Oracle’s India Partner Kickoff 2022 in Goa)


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