Blockchain as cybersecurity service is a viable way for technology to scale

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Shrenik Bhayani, General Manager, Kaspersky Lab (South Asia)

Shrenik Bhayani, General Manager, Kaspersky Lab (South Asia), shares the company’s channel strategies for 2019

Key highlights 2018 and opportunities for 2019
The year 2018 has been really dynamic one for us. This year we entered new markets, achieved our set goals, introduced our security guardian – Midori Kuma to the consumers and channel partners. Our latest launch of cloud security solution protected and secured millions of consumers, and progressed together towards building a cyber-secure nation.

Our new distributor appointments in the Bangladesh and Sri Lanka market are the major highlights of 2018, followed by our drive to make everyone associated with us including our distributors and partners happy through our ‘Kaspersky Sales Army’ program. Our enterprise business has seen 100 per cent growth as aimed by us and we are positively looking forward to explore newer opportunities in 2019.

e keep coming up with incentive programs for our partners that not only promise them their deserved growth in the industry but also the extra perks of being a part of the Kaspersky Lab family. Our recent ‘Sales Army’ program is an example worth mentioning.

Top tech trends for channel community
The top technology trends that will be experiencing steady growth in 2019 are as follows:

  • Artificial Intelligence: Artificial Intelligence is rapidly changing the environments of just about everything. AI is helping businesses across industries, to advance their threat detection and enhance the incident response time. It is interesting to see how will AI further enhance the cybersecurity industry.
  • Blockchain: In today’s world blockchain can be implemented in various industry sectors in order to speed up processes, guarantee security, trust and transparency and keep accurate records that can be accessed by stakeholders, no matter where they are in the world. Blockchain as a cybersecurity service is the most viable way for the technology to scale.
  • Machine Learning: In cybersecurity, it is always said ‘once bitten, twice shy’, this being practiced by a smart machine which learns from previous experiences is exactly what the industry needs. Kaspersky Lab has already inculcated machine learning technology in Kaspersky’s Threat Management and Defense solution.

Channel directions for partners
As we have always mentioned our channel partners have been a major support to us and they play an important part in the growth and expansion of Kaspersky Lab. Even in 2019, we have focused on developing various schemes and programs for our channel partners that will only make things better and beneficial for all. We have some very exciting plans in the pipeline for our channel partners in 2019.