This year we want to invest heavily in our partner engagements, says Anita Kukreja, IceWarp

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Anita Kukreja, Head, Marketing & Channel Sales, IceWarp

Anita Kukreja, Head, Marketing & Channel Sales, IceWarp, shares the company’s channel strategies for 2019

Key highlights 2018 and opportunities for 2019
The year 2018 was on the cusp of a profound change. And yet, the closer a major leap forward seems, the more one is reminded of the last-mile challenges associated with next generation innovation. While there continues to be a sense of excitement for a future that is rapidly becoming reality, increasingly, questions and concerns are part of the mix as well. The trends unfolding will do so in an environment of higher expectations; namely, for business value, security, transparency, and equal access to opportunity.

Top tech trends for channel community
Companies around the world are expected to reinvest in new technological solutions to improve business outcomes and efficiency in 2019. According to me, artificial intelligence, blockchain and machine learning top the list.

AI has a broad application in different areas, including the banking sector. One of the leading banks has developed a system that uses AI and machine learning to analyse corporate clients’ receivables and help them match the same automatically. In 2019, we would probably see some more interesting AI-based products coming from other parts of the world.

A blockchain stores information permanently across a network of personal computers. This technique decentralises the data and distributes it. Millions of users make it difficult for any one individual to take down the system or corrupt it. The word ‘blockchain’ often reminds people of the cryptocurrency. However, it is not just about cryptocurrencies anymore. Several financial institutions and healthcare companies have integrated blockchain technology in their infrastructure during the last two years. In 2019, governments, central banks, technology companies are expected to embrace the blockchain technology and offer more security, less cost, as well as better experiences for consumers. The demand for blockchain development would surely increase.

Machine learning can be termed as a technology that allows software programs to make decisions based on a large amount of data fed to the system. This technology is closely related to AI and has been around for several years. The automated Forex trading platform is the best example.

Automakers are set to use the technology in certain cars that would track the previous data and alert the users when the vehicle needs repair. The American Army has installed a similar system in some of their combat vehicles.So the demand definitely is on the increase.

Channel direction for partners
IceWarp believes in growing mutually with the partners, this year we want to invest heavily in our partner engagements and truly become a channel driven organisation. Channel partners are core to our DNA and are an integral part of our go-to-market strategy.

We look at partners to invest in the right kind of resources to be trained and certified on IceWarp and upgrade their team capabilities. We want the partners to focus on creating a recurring revenue model for themselves. We will continue to build newer features for the customers which aligns with the partner goals of offering the best in the industry.